Codemasters Secures Formula One Gaming License
Codemasters has secured the exclusive video game rights to Formula One in a worldwide licensing agreement with Formula One Administration Ltd. In turn, the developer/publisher will create a new generation of the multi-million selling Formula One game franchise across multiple consoles, handhelds and PC.
Here are some “gushing” quotes pulled from the press release:
“FORMULA 1 is ambitious in expanding its reach with more circuits planned beyond recent additions in the Middle East and China. It is also ambitious in expanding its reach via technology. The digital communities that computer and video gaming creates will play a key role in further growing the FORMULA 1 audience and connecting them globally,” said Rod Cousens, chief executive officer, Codemasters.
“As a world-leading creator of driving games, this alliance with FORMULA 1 is the jewel in Codemasters’ racing crown and creates an undisputed segment champion. FORMULA 1 has gone with the best, the segment leader. It has gone to the home of the EGO Engine for quality; it has gone to the company that can host FORMULA 1 Online, to the company that is streaking away from the pack.”
“Codemasters’ success and recent innovations in the racing game space makes the company more than appropriately tuned for the challenge,” said Chris Deering, chairman, Codemasters.“The combination of FORMULA 1’s new momentum of expansion and Codemasters’ contemporary technology and past experience is the breaking of a new dawn for the sport, on the track and on the HD game screen.”
This deal will provide Codemasters with rights to feature all Grand Prix circuits, Formula One teams, cars, and driver likenesses. In addition, the FIA Formula One World Championship games will be developed using the evolution of the EGO Game Technology Engine, Codemasters’ cross-platform middleware technology. The EGO Engine is currently being deployed in the creation of Race Driver: GRID, the latest in Codemasters Studio’s international circuit-based racing series which will be released on May 30th.
The first FIA Formula One World Championship game is set to launch in 2009.
Via: Press Release