Comment of the Week: EA’s #1 Risk: Treating Customers Like Excrement

Recently, former Disney, Activision and EA exec Mitch Lasky stated his belief that EA’s focus on consoles is its greatest impediment for growth.

We reported this in a post titled, “Consoles Are EA’s Biggest Risk, Says Former Exec,” and our comment of the week comes from Hamburglar:

“EA’s biggest risk is continuing to treat its developers and customers like excrement.”

A bit short for our comment of the week, but I had promised it to him. To make up for the short read, here’s another great comment on the same article, from Dach:

“What I find ridiculous is that everyone who points to tablets and mobile games being the future fails to understand that those gaming devices offer a very different experience.

“Console and PC games are meant to be consumed at leisure over longer stretches of time and allow the player to relax and immerse themselves more deeply into the experience. Tablet and mobile games are meant to be played in short bursts and consumed in a few spare minutes. Mobile games do not tend to have long winded speeches, overarching plots and deep character growth [and the ones that do tend not to sell well], they rarely even have a cutscene in them.

“The whole argument is akin to watching someone say gourmet dining and expensive restaurants will cease to exist because McDonald’s is so popular. Each offers to fill a different need for the consumer and both can exist without the other being wiped from the face of the earth.

“Consoles are still viable and will be as long as the developers set their goals to something more achievable, ie something less than 15 million units sold.

“Just as mobile games are still viable as long as they set their goals to something other than the 400+ hours of content more akin to Skyrim.

“EA seems to want everyone of it’s games to sell tens of millions [which isn't realistic] and is cramming in everything that seems popular to homogenize their products to the point that everyone will hopefully consume them [which isn't working].

“We as gamers seem to want clearly defined winners and losers at every turn [I'd actually extend that to the world at large] but the truth of the matter is many of the things people claimed would be dead and gone are still thriving, having adapted to the market as best they could.”

Keep writing those comments!

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5 Comments on Comment of the Week: EA’s #1 Risk: Treating Customers Like Excrement


On March 31, 2013 at 2:42 am

I’m actually a little surprised my comment made it.

Though I’m happy to see that the number one comment brings up the fact that EA treats us like number two.


On March 31, 2013 at 3:50 am

I’m humbled.


On March 31, 2013 at 10:16 am

I thought EA’s biggest risk.. any publisher’s biggest risk is making ty games?

EA’s accredited with the BBB with an A+ rating.


On March 31, 2013 at 4:36 pm

You can always rely on ‘lol’ to post puerile fanboy rubbish at every opportunity.

If you haven’t witnessed just how bad EA’s reputation and its stocks have fallen over the past few years, you’re not invited to discuss this, child.


On March 31, 2013 at 6:48 pm

Only thing EA has going for it is like any crap business. Eventually liquidation, selling off the assets, and the unemployment line for the people who actually do their jobs while the idiots up top screw people over to make a quick buck and sell out everything the can for more golden toilet seats.

In the end though, they pinch a loaf just like everyone else. Smart consumers know how to speak and no one in the long run is gonna keep paying for the rehashes. If they actually put forth some real effort and actually did something worth while people would probably be more interested in their products. FTP for a company like EA is just a mask to hide the fact it’s all crumbling around them while the rest of us are left laughing at you, not with you.