Consoles Are EA’s Biggest Risk, Says Former Exec
Former Disney, Activision and EA exec Mitch Lasky believes EA’s focus on consoles is its greatest impediment for growth.
On his personal blog, Lasky called consoles, “the wild card for the future of EA, the platform with the most risk.” He believes that console popularity peaked in the mid-2000s, and that console manufacturers are fighting a losing battle to mobile and tablet games. He wrote:
“I think you could easily take the position that there will never be a return to the installed base level that Sony, Nintendo and Microsoft saw with their c. 2005 consoles. They’ve essentially lost the living room.”
Lasky warned of the dangers of sticking with the console model. He wrote:
“EA has a dilemma. By yoking their business to the new consoles, they hamstring the company with bloated teams, high production costs, and packaged goods marketing and merchandising that is not, in my opinion, additive to their other business opportunities. Console investment doesn’t position EA well for the future.
Do you agree with Lasky?
via GI International