Could UMD Movies Make a Comeback?

While the Universal Media Disc, Sony’s format of choice for the Playstation Portable may not have taken off as a DVD competitor, in an article with Home Media Magazine , Sony’s Senior Vice President of marketing, Peter Dille speculates that with the recent price drop of the PSP that there may yet be hope for the failed movie format.

“The story on UMD is that we didn’t do a very good job at launch with articulating what consumer we were going after,” Dille said. “The studio said â$Ëœhere’s a new format.’ And that triggers a bunch of things in the Hollywood pipeline that really didn’t make sense for PSP. Shame on us, because we didn’t explain we were aiming at 18- to 34-year-old males. We’re looking more for Jackass-type movie content. There was a proliferation of UMD movies that didn’t make much sense, and they backed up at retail.”

After losing support of major retailers and witnessing fire sales of the discs at places like Wal Mart and Target, Dille says that Hollywood and retailers may jump back onto the UMD bandwagon. Dille promised announcements in the near future regarding UMD’s rebirth.