Crytek Discloses Plans To Transition to Free-To-Play Games
Crytek has plans to transition to free-to-play games within the next five years, away from its focus on single-player games like the Crysis 3, which is due for release this month. The studio is currently developing a free-to-play shooter, Warface, powered by the studio’s state of the art CryEngine 3.
Speaking to Venture Beat, Crytek CEO Cevat Yerli explained how and why the studio decided to create high quality free-to-play games.
“We decided five or six years ago that we want to marry the quality of triple-A games with the business model of free-to-play,” Yerli said. “And at that time, we decided some other games, in some of our other studios, would head in this direction. But we kept pushing the quality bar higher on our console business, which is the main dominating business for the Western world, but we are observing, plainly — and we see this already with Warface — that the free-to-play market is on the rise. I think over the next two to three years, free-to-play is going to rival retail with quality games like Warface.”
To that end, Crytek is building a new service called GFace, which it plans to offer to any developer who wants to use it.
“If we could launch our games on a platform that already exists today, and we could get the same results, then we wouldn’t build our own platform,” said Yerli. “But we’re convinced that our platform does some particularly new things that makes our games behave better. That’s why we plan to offer this service to third parties.”
In spite of their plans with the new GFace service, Yerli says that Crytek intends to continue pursuing its development of games over all else.