Decide the Fate of Carmine in Gears 3 By Paying Money for Something You Don't Need
No, not that Carmine. Or that Carmine. They’re dead. No, there’s a new Carmine in Gears 3 (the one in the picture), and instead of just having him die like you would assume would happen, Microsoft is letting the market decide, like all good capitalists should do.
So on July 29, a pair of new Gears Avatar shirt will go on sale. One shirt will read, “Save Carmine,” and the other will read “Carmine Must Die.” Which one sells more determines his fate. Or folks can buy actual Carmine t-shirts at Comic-Con this weekend. All proceeds go to the charity Child’s Play. My first thought about this was that we should save him because death sucks, but then I remembered what characters in Gears look like, and I was like, “F**k it. I hope they all die.”
Now, if Microsoft wanted to make this really cool, they would hold Carmine hostage and say that he will die if they don’t sell a certain number of the Avatar shirts. That would be badass.