Diablo 3 Sold 5.2 Million Copies In Week One

Despite the horribly botched launch of Diablo 3 – and yes, you should care about that – Diablo 3 has sold remarkably well. Really, really remarkably well. Since launching at midnight last Tuesday, 5.2 million people have purchased a copy, an absolutely huge number in such a short time period, especially for a PC game. And the kicker? Half of those copies were sold within 24 hours.

This news comes courtesy of a Blizzard press release absolutely singing about the accomplishment. No doubt, this is a huge accomplishment, but let’s take a look at the numbers:

* 3.5 million copies were sold within the first 24 hours.
* That number doesn’t include the 1.2 million people who got Diablo 3 for free by purchasing a World of Warcraft annual pass.
* It also doesn’t include Korean gamers who are playing it in gaming cafes rather than buying it outright.
* An additional 1.7 people purchased the game in the following 6 days.

One thing to note? Close to 2 million people had already purchased Diablo 3 prior to launch, yet Blizzard still didn’t have servers set up to handle the crush. Again, this is something gamers should care about.

Obviously this is a huge deal; all total, that’s 6.3 million copies of Diablo, which has netted the company somewhere around 378 million dollars. In one week. Chew on that for a second, and weep for your tiny, insignificant paycheck. Then again, it’s obvious that after a really strong push, there has been a significant drop off in sales. That’s to be expected of course; those of us who didn’t purchase on day one noticed the difficulty our friends were having actually accessing it, and decided to wait a bit before parting with our money. Still, this extremely strong first week obfuscates the likelihood that Diablo’s actual intended revenue stream is, ultimately, going to be the real money auction house.

Yeah, we know they said they won’t be creating content available only on the auction house, but they also said the game would work on day one. OHSNAPSON.

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3 Comments on Diablo 3 Sold 5.2 Million Copies In Week One


On May 23, 2012 at 10:46 am

Crazy, no wonder the servers kept going down lol


On May 23, 2012 at 3:11 pm

Do a Diablo 3 review already.


On May 23, 2012 at 3:14 pm

If you hate this game, GET A REFUND. Blizzard only cares about money, it’s the only thing they understand. I see a bunch of people complaining but few returning the game.

Blizzard’s real money auction house is going to be a complete failure because 1) D3 characters are constantly hacked due to crappy Blizzard security 2) Itemization sucks 3) The economy will be terrible 4) The game is boring and won’t last more than a few months.