DICE Annoyed That People Say It Doesn’t Innovate Enough

Battlefield developer DICE thinks people give it and its publisher, Electronic Arts, too much crap for not being innovative enough.

Speaking with Gamasutra, DICE general manager Karl Magnus Troedsson said he that EA actually does quite a bit of innovating and greenlights a lot of potentially different games.

“EA is actually very prone to try out new things,” Troedsson said. “And I have to say that sometimes I think we get too much crap for not being innovative. We do release new IPs, and we do take care of IPs that have been out there. And perhaps not so successful, but we try to get new things out there as well.

“Now, that might sound strange coming from me, working on Battlefield,” he added, “We’ve been around for 10 years, and we just keep doing more of the same, but being innovative in that space.

“Innovation is something that actually changes something for the better, renews something — and I think we do that all the time. But some of them are big and some of them are small, and some people disagree, saying, ‘That’s not an innovation!’ and it’s like, ‘No, maybe not for you, but for the people playing the game it’s a big thing.’”

What’s your take? Does DICE innovate enough? Does EA? Sound off in the comments.

Via VG247.

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7 Comments on DICE Annoyed That People Say It Doesn’t Innovate Enough


On September 10, 2012 at 11:18 pm

If they innovate so much, then why was the marketing around BF3 more concerned with trashing COD and less concerned with telling us what was good about BF3? Speaking more generally about EA, it isn’t innovative to force all your games to adopt certain elements that make them look more like each other in a constant effort to “broaden the audience.” A lot of what he says doesn’t really explain what those supposedly innovative things might be. It boils down to, “Oh you don’t think we innovate? Well, that’s a personal problem.” The thing is that those same people are the ones that represent the audience they want to sell game to. If EA is so concerned with broadening the audience, they need to actually do something unique instead of playing follow the leader and then acting like they came up with the idea.

“We do take care of the IPs that have been out there” Yeah, I’ve seen too many decent or even good series from good dev teams to believe that.


On September 10, 2012 at 11:29 pm

*Edit to my previous comment:

I meant to say that I’ve seen too many decent or good series get run into the ground by EA’s “innovation” to believe that they actually support these things. In their minds, they do, but EA seems to exist in a delusion most of the time. Expecting 5 million copies sold from games that have no realistic chance of that based on past performance, and now forcing some sort of MP or social aspect into every future game makes me think that what EA considers support, and what most everyone else considers support are very different.


On September 11, 2012 at 1:26 am

Hey! Anyone here a battlefield fan who remember when battlefield was all about the combined-arms combat with multiple specialised classes? I certainly do, as I’ve been a BF fan since 1942.

News to DICE: weapon customisation and CQ combat ARE NOT innovative. Call of Duty innovated that in terms of implementation. Bad Company 2 is when I thought they got the balance between customisation and the core experience of battlefield right.

To me, BF3 is too close to CoD for my liking. To paraphrase Jim Sterling: “Market leaders don’t lead through copying the market leaders”


On September 11, 2012 at 5:51 am

people give ea crap because they rape other ips


On September 11, 2012 at 6:32 am

How was melding two separate Battlefield franchises (vanilla Battlefield + Bad Company) that were geared towards different players and systems into one (BF3) considered innovation?


On September 11, 2012 at 7:52 am

Putting MP into every game, especially when it’s not needed, isn’t innovative… I’m sorry DICE, I do like BF3, but EA doesn’t truly seem to care about their games or innovation, they just try to copy innovators, and when they do try to innovate, it sucks, cuz it’s not at all what most gamers would want, it’s what they think would give them the most money. What I’m trying to say, is they don’t put much thought into what gamers would want when trying to “innovate”.
Sorry DICE. But no.


On September 11, 2012 at 10:11 am

ea loool