DirecTV Dropping G4
TV is a business, man. You gotta do what you gotta do to make some money, and it seems like DirecTV feels like G4 isn’t doing that for them. Here’s what DirecTV told EW:
We are constantly evaluating our lineup in a new world where programming costs continue to rise at significant rates. Since G4 is among the lowest rated networks based on the latest Nielsen data, we decided that it made sense to focus on preserving programming that is more relevant to our larger customer base.
Translation: “F**k G4.”
G4 had a response:
We have been trying to engage DirecTV in fair and reasonable discussions to continue to carry G4. G4 offered DirecTV the same basic deal we have had for the past three years. However they still plan to drop the network and deny G4 fans the only network that focuses on the popular gaming lifestyle.
Translation: “DirecTV doesn’t care about the consumers!”
I guess DirecTV subscribers are gonna have one fewer channel on which they can watch Cheaters. Sad day. But, hey, to be fair, G4, SpikeTV has a pretty solid amount of game-related programming too. And they show E3 pressers, so BOO.