Dissecting Grand Theft Auto V Trailer #2
It wouldn’t be a Rockstar game without the studio’s trademark social commentary, which veers wildly between biting satire and puerile jokes based on popular brand names. A bunch of these jokes appear in Trailer #2:
Cluckin’ Bell Chicken
My favorite option, when I need to stop off and replenish some health.
Rusty’s Ring Donuts.
Another traditional food franchise in the GTA universe. Sounds much less appetizing than the chicken.
Due to its British roots, Rockstar has always showed a healthy disdain for American beer. “Pisswasser” takes the piss out of fancy-sounding domestic lager that masks its poor taste with continental pretensions.
Speaking of pretentious, the developers can’t resist taking a shot at Apple. The “iFruit” brand name appears twice in the trailer, on a music player in Michael’s kitchen, and again in his therapist’s office. If asked to get analytical about it, we could argue that the luxury brand’s presence is a metaphor for the square, straight life that he doesn’t seem quite comfortable in.
Your guess is as good as mine when it comes to what product Nutsaki manufactures. Athletic supporters?
Awesome Licensed Music
Finally, Game Front’s Ben Richardson said it best when we were putting this thing together: If you have to watch a trailer 30 times in a row, Rockstar couldn’t have picked a better song. That song is Stevie Wonder’s 1987 hit hit Skeletons, which most of us too young to care who Stevie Wonder was at the time probably heard for the first time during one of Die Hard’s funnier moments. It’s not only a perfect fit for a GTA game, given its subject matter, it also signals that the series’ tradition of resurrecting songs most people barely think about and instantly turning them into iPod staples will continue.
Suffice to say, despite our cynicism watching this trailer makes me almost sad I can’t already be playing this thing now. Rockstar, you may consider the impossibility of having a satisfying GTA IV ending forgiven, at least for now. But hold up, Game Fronters; Is there anything we missed? Be sure to post your own observations, theories and crazy speculations in comments. We’ll collect the best of them in a follow up.