Dissecting Grand Theft Auto V Trailer #2

Loose Ends

It wouldn’t be a Rockstar game without the studio’s trademark social commentary, which veers wildly between biting satire and puerile jokes based on popular brand names. A bunch of these jokes appear in Trailer #2:

Cluckin’ Bell Chicken


My favorite option, when I need to stop off and replenish some health.

Rusty’s Ring Donuts.


Another traditional food franchise in the GTA universe. Sounds much less appetizing than the chicken.


Due to its British roots, Rockstar has always showed a healthy disdain for American beer. “Pisswasser” takes the piss out of fancy-sounding domestic lager that masks its poor taste with continental pretensions.



Speaking of pretentious, the developers can’t resist taking a shot at Apple. The “iFruit” brand name appears twice in the trailer, on a music player in Michael’s kitchen, and again in his therapist’s office. If asked to get analytical about it, we could argue that the luxury brand’s presence is a metaphor for the square, straight life that he doesn’t seem quite comfortable in.



Your guess is as good as mine when it comes to what product Nutsaki manufactures. Athletic supporters?

Awesome Licensed Music

Finally, Game Front’s Ben Richardson said it best when we were putting this thing together: If you have to watch a trailer 30 times in a row, Rockstar couldn’t have picked a better song. That song is Stevie Wonder’s 1987 hit hit Skeletons, which most of us too young to care who Stevie Wonder was at the time probably heard for the first time during one of Die Hard’s funnier moments. It’s not only a perfect fit for a GTA game, given its subject matter, it also signals that the series’ tradition of resurrecting songs most people barely think about and instantly turning them into iPod staples will continue.


Suffice to say, despite our cynicism watching this trailer makes me almost sad I can’t already be playing this thing now. Rockstar, you may consider the impossibility of having a satisfying GTA IV ending forgiven, at least for now. But hold up, Game Fronters; Is there anything we missed? Be sure to post your own observations, theories and crazy speculations in comments. We’ll collect the best of them in a follow up.

Follow Ross and Ben on Twitter: @Rossalincoln and @B_C_Richardson.

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6 Comments on Dissecting Grand Theft Auto V Trailer #2


On November 15, 2012 at 2:10 pm

Having one or two of the playable characters with strong familial attachments ought to at least provide something fairly new for GTA. Michael having a family and being pulled back into “the life” is reminiscent of John Marston in Red Dead Redemption, which isn’t too surprising since Dan Houser wrote the script for that game. Given that I find RDR to be Rockstar’s best game to date, and I’ve enjoyed the more serious efforts in GTA 4 and RDR, so I’m looking forward to a character like Michael.

Trevor seems like a good inclusion, too. Having an unattached, nutjob as one of the playable characters will probably allow players to go on the traditional GTA rampages of destruction without feeling like it is out of character.


On November 15, 2012 at 3:11 pm

As of right now there is no proof (to my knowledge) that James is Michaels son. And his neck tattoo says “Entitled”


On November 15, 2012 at 3:25 pm


At about 1 minute in, somebody says to Michael, “Your son, James…”

Seems like pretty conclusive evidence that James is his son.

Ben Richardson

On November 15, 2012 at 7:56 pm

@STALKER Not sure how you can watch that trailer and not grasp the obvious: James is Michael’s son. Still, you’re 100% right on the neck tattoo. Thanks for the tip — I’ve updated the article.


On November 15, 2012 at 9:32 pm

@RJ and Ben Richardson

I was tired when I posted that, what I meant to say was there wasn’t proof that the kid is actually James. The trailer seems to hint heavily that he is (showing him right after the scene you mentioned, him being in the car with Michael, etc…) but it doesn’t come right out an say, “this person is actually James”

I agree it’s a stretch, but still the point stands.


On November 19, 2012 at 4:46 am