Don’t Hold Your Breath Waiting for a Vita Price Cut

In a recent interview with Eurogamer, Sony Worldwide Studios president Shuhei Yoshida shot down the idea of the Vita following in Nintendo’s footsteps and reducing the price of their portable gaming system any time soon. Yoshida went on to say that he thinks the current price point is a fair one considering the level and power of the hardware.

That’s not to say he isn’t aware of what I like the call the “real” price of buying a Vita: “Of course people who are looking to buy are also talking about the price of PS Vita, especially when they have to buy a memory card as well. That’s something we have to spend time to cost reduce and address in the future. But now, our laser focus is to increase the content and to realise the potential of the system,” Yoshida said.

So perhaps there’s some hinting at a reduction in the price of memory cards, which would certainly be very appreciated if not as news-worthy as a system price cut. But some new games wouldn’t hurt either. Yoshida said that despite very few being shown during Sony’s “short” E3 press conference, “We have 25 new games, Vita titles, available on the show floor.”

In my eyes, that’s the biggest issue with the Vita: a lack of enticing games. Hopefully the fact that PSPs still outsells PSVitas in Japan is sending a message to Sony that Uncharted and Super Stardust HD aren’t reason enough to drop $250 plus the cost of a memory card. We’ll have to see what shows up on the E3 floor this week.

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