Double Fine Accidentally Releases iOS Title, Turns It Into Beta

Double Fine‘s upcoming iOS title Middle Manager of Justice isn’t supposed to be out until sometime later this month, but a few people got to play the title early, after a mishap had it wind up in an unfinished state in Apple’s iTunes App Store.

But rather than freak out about it, Double Fine does what Double Fine does — it turned a bad situation good by turning the accidental leak into a beta test.

Middle Manager of Justice is a management title that deals with superheroes, but it definitely wasn’t complete when it hit the App Store earlier this month. Double Fine has since pulled it so no new players could download it, but after it realized what had happened, it seeded forums on various websites entreating players not to get mad that the game was broken, but to help the Double Fine team find bugs and make the title better. And it seems players are reacting positively, as Double Fine has reported that many have sent in feedback that will help polish up the final release of Middle Manager of Justice.

The issue was with accidentally pushing the game through Apple’s approval process. According to Project Lead Kee Chi, Double Fine had put a tentative release date of September in with its submission to Apple — but afterward, had realized that the game needed additional work. The developer didn’t realize, however, that the September date was still in effect, and when it rolled around, Apple published the game, thinking it was ready to go.

Adapting to the issue seems to be working in Double Fine’s favor. You can expect to see Middle Manager of Justice sometime in the next few weeks — officially, this time.

Thanks, Gamasutra.

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2 Comments on Double Fine Accidentally Releases iOS Title, Turns It Into Beta

Mike

On September 10, 2012 at 10:17 pm

So, basically nobody called each other to ask if everything was golden before hand? Seems like a failure to communicate on both sides, not surprising considering the monolith/potential monopoly Apple has become.

Phil Hornshaw

On September 10, 2012 at 10:26 pm

@Mike

To be fair, Apple processes probably hundreds of games every day. It barely recognizes games that are blatant rip-offs of popular, well-known franchises. If Double Fine cleared the game through, Apple doesn’t much care — which is what happened, accidentally.