E3 2007: Commodore Gaming Makes the Scene

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Commodore Gaming, the inheritor of the classic gaming company’s name seeks to honor the legacy of its forbearer by updating the old classic to a modern level. Rather than building upon the past role as a hardware manufacturer, the company is pursuing its place in the custom gaming computing market.

Only recently launched in Europe, Commodore Gaming is aggressively investigating America as its next frontier. I had an opportunity today to sit down with Bala Keilman, the CEO of Commodore to discuss his company’s inaugural line of PCs. He compared their approach to performance cars. Some folks have the means and desire to drive the best sports car that is tuned and tweaked to the highest levels of performance and some folks will drive anything. He envisions his company’s products as Porshe or Ferrari when compared to the average consumer PC. They are custom engineered to give the best performance and meet exacting standards after rigorous tests.

Initially, Commodore Gaming will offer its products via direct purchase on the web in America. The four basic units, the Cg, Cgs, Cgx and Cxx will offer a range of performance options. While the prices weren’t made public Keilman suggested gamers could expect to pay around $1700 for the base Cg model, the series most basic performance PC.

The custom built computers will allow some customizations by consumers but the model I saw was running lean with no extra programs or shovelware to impact gameplay. Commodore is building its systems using Intel Core 2 Quad processors, Asus brand motherboards and Nvidia GeForce 8800 series graphics cards. The industry standard parts are built around the companies custom designed Ice Cube power supply that sports a heat diffuser that was recorded at keeping the average CPU temp down around 55 degrees Fahrenheit.

Additionally the C-Kin custom painting and easily exchangeable case coverings mean consumers can swap and replace their custom painted computer case with car paint grade, detailed artwork making the Commodore computer more an art piece than an eyesore.

Everything old is new again but not every new version shows merit. There is something to be said for a manufacturer who values not only the history of its brand but also the value of customer interactions. Commodore says that it plans to ensure the history of support that the earlier company enjoyed through mods, emulation and a still active user community, continues to illuminate its business well into the future.

Check out the company website for full details on the 4 gaming rigs and take a look at all the custom paint options the company offers as well.

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