E3 2011: Kinect Ads Will Follow You Home
It was the butt of many a joke after Microsoft’s E3 press conference, which seemed to shoehorn the Kinect in everywhere, even (or especially) where it isn’t wanted. Not content with this high profile P.R.-fest, Microsoft has festooned the bathroom mirrors at the L.A. Convention Center with Kinect-pimping decals, printed with dubiously funny taglines like “Don’t forget to wash your controllers!”
This kind of marketing aggression, it seems, was still not enough. Upon arriving back to our hotel after the first day of E3, I was stunned to see a Kinect ad stuck on the bathroom mirror in my room. Motion Controls, it seems, are completely inescapable. One wonders if the chambermaids tasked with affixing them to the mirrors of E3-affiliated guests are confused, infuriated, or both. Assuming the latter, I’ll do some long-suffering lady a favor and peel the sucker off myself.