E3 2011: Sony Press Conference Recap

Sony’s E3 2011 press conference was bloated, filled with all sorts of indulgences–some delicious, others rotten. It was two full hours of media circus stuff, but it could have been 45 minutes of taut, focused messaging. And despite this poorly-arranged format and programming, this was a big step forward for Sony in a time when they really needed it. They made it clear that they’re still a great company that makes kick-ass hardware and games.

The Rotten:
Who the hell cares about Sly Cooper? This deserved a whole setup-reveal from the SCEA President Jack Tretton? It’s sold 4 million copies, ever, Tretton gloated. This didn’t excite anyone. Ditto: the NBA 2K11 demo (with an awkward Kobe Bryant cameo), Medieval Moves (this kidsy-looking Move game that had even the presenters bored) and the Star Trek game reveal (which was clearly in pre-pre-pre alpha and not fit to see the light of day yet).

And where the hell were Twisted Metal, Ratchet & Clank and God of War (why couldn’t they show off the new HD collection, even)? Insomniac was even tweeting about upcoming R&C content earlier today, so what gives?

The Delicious:
The Vita fully reared its beautiful head today–amazing graphics, innovative controls that combine dual sticks, the touch-screen (front and back) and tilt mechanics, all for a pretty reasonable $249.99. That’s for the wifi-only version. Uncharted: Golden Abyss looked and played amazing on it–the touch-screen mechanics make the Nintendo DS stylus look like a joke–and the possibilities are pretty exciting.

It was also cool to see Sony take a few minutes to focus on simple, every-day-purchase value. For instance, buy BioShock: Infinite on PS3, and you’ll get BioShock 1 on the same blu-ray, free. Battlefield 3, too: buy the PS3 version, and you’ll get Battlefield 1942, free.

Anyway, good on you, Sony. To see what else Sony was up to today, see our full list of news items below. We’ve also posted a ton of photos from the presser, both inside and out. There are a bunch of photos of the reveals, the Vita, game art, etc. Check it.

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