E3 2012: No Booth For THQ
After a brutal year in which the company shed hundreds of employees and halved the salary of the CEO, THQ has made what was probably the inevitable decision not to have a booth at this years’ Electronic Entertainment Expo. Instead, they intend to be on site for private appointments with press and industry people. A spokesman for the company spoke to Gameindustry about the decision, saying “We’re not producing a booth, but we will be participating in E3. We will be showing games to the E3 judges at their event coming up, and we’ll be hosting a press and business center at the show for meetings (as well as participating with first party activities).”
This is a huge change of pace – in past years, the THQ booth has been absolutely huge and really expensive looking, with giant set pieces for the latest games and actors walking around in character. Naturally, that expense is the problem: the decision not to blow the money was made several months back, when the company was in its most difficult place prior to their Q3 investor call in which they went public the difficulties they experienced in 2011. “When we needed to make the decision on the booth (many months ago),” the spokesman said, “we were in a MUCH different place than today. But, we will be there to support our portfolio and the show itself.”
That portfolio most prominently includes Darksiders II, originally slated for a June release but now due this August, and Enter the Dominatrix, a stand alone expansion pack to Saints Row The Third due this fall. Game Front will be at E3, and we intend to get a look at both outings, and try to get as much information as we can about the state of the company.