Wargaming.net: F2P Is The Future for ALL Gaming

Trends in PC gaming have seen the rise of the free-to-play business model over the past couple years, as quality F2P games have emerged and the model is becoming increasingly respected by gamers. We had the opportunity to catch up with World of Tanks developer Wargaming.net at E3 2012 to discuss where F2P is headed.

Given the tremendous success the developer has observed with World of Tanks, we asked Wargaming.net CEO Victor Kislyi whether he thought free-to-play is the future for PC gaming. He replied:

“Absolutely, and for any kind of gaming. Google is free, Facebook is free, even your cell phone, barring some minor down payments, is free, so yes — it’s the future for all kinds of gaming. The box — retail — will not survive. Downloads for money will not survive. Because of piracy, because there’s so much… Quality. If you look at games coming out of China, you see multi-million dollar budget games that are improved upon every month after launch, and they’re free.

“So yes, free to play is the future, and we proudly consider our company to be one of the pioneers in free to play, quality games. In the past two years, the market of global online games has grown like crazy, and we’re part of this growth.”

The success of F2P gaming speaks for itself, but I’d be sad to see retail die. I have a collection of PC game boxes from the 90s, before they received the size-nerf and were about as large as cereal boxes, that I proudly display on my shelf. Do you think retail will die?

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