E3 2016 Might Not Be in Los Angeles
E3, which has been held in Los Angeles for 17 of the last 19 years, could have a new home in 2016.
According to a report on CNBC, the Entertainment Software Association is considering moving the industry trade show once the current agreement with the Los Angeles Convention Center expires. At a media dinner held Sunday night, ESA President Michael Gallagher said,
“E3 is a world class show that deserves a world class venue. The Los Angeles Convention Center is no longer a top-tier property.”
This isn’t the first time that the ESA has considered moving E3. Back in 2012, we reported that the ESA was negotiating with the LACC about the venue, and that they had alternate locations in mind. Those negotiations eventually resolved into a three-year deal to keep the show at the LACC, but that contract expires after E3 2015.
While Gallagher did not name any specific cities that the ESA was in talks with, some sources listed possible convention cities, including Chicago (rumored to have nearly won the show back in 2012), New Orleans (a popular convention destination), San Francisco, and New York. Gallagher is also quoted as saying, “The time to make this decision is relatively short. We’ll consider all cities that can improve the experience.”
The ESA is reportedly concerned about the spread out floor plan at the LACC, as well as the lack of housing nearby. If you’ve ever tried to book a room at E3, you know that’s a valid concern.
Given the amount of pre-planning that goes into E3,. it’s likely we’ll hear about this decision sooner rather than later. If the conventrion was to move, it’s likely to stay on the West Coast, as the last time it was held in Atlanta, it greatly increased costs for exhibitors, as many gaming companies are based in California.
We’ll have more on this story as it develops.
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