E3 Organizer Maintains Show is Not Irrelevant

It has come up before: is E3 losing its relevance? Do game companies really need to dump a huge amount of money into the convention every year? Does it really help sell more games?

ESA, the organizer of E3, came out against critics who have claimed that the show is losing touch, saying pretty clearly that E3 is not, in fact, irrelevant.

“Folks haven’t even seen what’s going to take place. The fact that Zynga and GREE are going to be there is reflective of a show that is very much relevant,” said ESA Senior Vice President These firms are talking specifically about mobile and social.

“If E3 was losing relevancy we’d be having a fire sale on exhibit space, but it is the opposite, we are packed to the gills. I think it’s going to be one of the strongest shows we’ve had in a long time.”

So there you go. E3 is on the cutting edge and companies are clamoring to be there. It might be a little early to start pronouncing the death of E3 just yet.

Then again, BioShock: Infinite won’t be there this year. But Game Front will be!

Via CVG.

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