EA Boss: “We’re Going to Be a 100% Digital Company, Period”

EA hasn’t been in the digital distribution game for very long, yet the company is already seeing incredible success in the sector, with over one billion dollars in digital revenues after its first year, and $2 billion on the horizon. For EA Labels boss Frank Gibeau, these figures are difficult to ignore, and he predicts that soon enough, EA will be a completely digital company.

When will all of EA’s sales be coming from digital products, then? Speaking with GamesIndustry International, Gibeau said:

“It’s in the near future. It’s coming. We have a clear line of sight on it and we’re excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer. If the gamer wants to get the game through a digital download and that’s the best way for them to get it, that’s what we’re going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we’re doing.”

Does this mean EA is ready to abandon its retail partners? Gibeau continued:

“But if customers want to buy a game at retail, they can do that too. We’ll continue to deliver games in whatever media formats make sense and as one ebbs and one starts to flow, we’ll go in that direction. For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future – much like your question about streaming and cloud – we’re going to be a 100% digital company, period. It’s going to be there some day. It’s inevitable.”

Few people had anything positive to say about Origin when it launched. Has your opinion of the distribution platform changed?

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11 Comments on EA Boss: “We’re Going to Be a 100% Digital Company, Period”

Loveless

On July 2, 2012 at 1:53 pm

Just one more reason not to buy anything EA……oh and Origin is still terrible.

Zach

On July 2, 2012 at 2:01 pm

“It allows us to keep more that we make.” = “Assuming Direct Control!!”

Peggle20

On July 2, 2012 at 2:06 pm

Read: we’ll shed all the costs associated with warehousing, physical distribution, and manufacturing but keep the price of PC titles at $60-70 (plus day one paid DLC) because “inflation.”

I really wish people in general would show a little awareness and stop buying EA products. Completely self-defeating to keep funding the guys who want to steadily lower the standard of quality, jack prices up, and generally are doing their best to insidiously destroy the video gaming hobby through anti-consumer strategies and the systematic pillage of talented development studios and their original IPs.

Nozyspy

On July 2, 2012 at 5:18 pm

Another reason why they deserve the title of ‘Worst Company in America’.

Nero576

On July 2, 2012 at 5:43 pm

Nope, still sucks.

sapito

On July 2, 2012 at 11:24 pm

Loveless

On July 2, 2012 at 1:53 pm

Just one more reason not to buy anything EA……oh and Origin is still terrible.

^ This!

halosldr

On July 3, 2012 at 6:58 am

“It allows us to keep more that we make.” = “Assuming Direct Control!!”

^^^^^

“…the ultimate relationship is the connection that we have with the gamer.”

HAHA….what a joke

bob

On July 3, 2012 at 2:31 pm

you guys are restarted you hear ea and think bad as a customer this is a good thing that means anything they do publish will be in quick access digital download oh and BTW origin may have it’s bugs but it downloads much faster and doesn’t freeze like steam but i wish origin could tell the time

wesker1984

On July 3, 2012 at 4:52 pm

Digital only content sucks! I want all my games on something solid i can touch! FU EA.

CatmanStu

On July 4, 2012 at 5:18 am

This is HILARIOUS. Don’t they realise that the biggest problem with Origin is not the service itself (which I have always had a smooth experience with) but the awful games that they sell on it.
Why would anyone who has experience of EA games of the last 5 years want to purchase a PC copy of current or future titles? At least you can trade in a console copy of a crappy game.

Ashlee

On July 12, 2012 at 7:34 pm

Are you ing kidding me?

Not everyone has super awesome epic internet where they cna download 20gig games! I live in the country and am capped at 15gig a MONTH, a lot of the games I love and will probably love are EA distributed (not by MY choice incidentally) so I’d be cut off on a lot of awesomeness, whose stupid idea was this?