EA: Call of Duty to Follow in Guitar Hero’s Footsteps
Electronic Arts CEO John Riccitiello doesn’t seem to care about being nice to the competition. He’s got harsh words for Activision and the Call of Duty series, in the form of “my dad can beat up your dad” rhetoric. And oh, is it sweet.
During Gamescom, Eric Hirshberg of Activision mentioned that EA’s incendiary comments about competition are hurting the industry, according to IndustryGamers, to which Riccitiello had this to say to Hirshberg:
Welcome to the big leagues Eric — I know you’re new in the job but someone should have told you this is an competitive industry.
You’ve got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you’ll be out of the category in 2-3 years. If you don’t believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk.
Seems the big guys in the publishing houses don’t feel the need to be amiable like the developers actually making the games. Infinity Ward’s Robert Bowling even mentioned at Gamescom 2011 that he had a good time getting his hands on Battlefield 3. But apparently in the suits’ minds, There Can Be Only One.
At least their mean-spirited comments (and somewhat whiny complaints in response) make for some fun news posts.