EA: Call of Duty to Follow in Guitar Hero’s Footsteps

Electronic Arts CEO John Riccitiello doesn’t seem to care about being nice to the competition. He’s got harsh words for Activision and the Call of Duty series, in the form of “my dad can beat up your dad” rhetoric. And oh, is it sweet.

During Gamescom, Eric Hirshberg of Activision mentioned that EA’s incendiary comments about competition are hurting the industry, according to IndustryGamers, to which Riccitiello had this to say to Hirshberg:

Welcome to the big leagues Eric — I know you’re new in the job but someone should have told you this is an competitive industry.

You’ve got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you’ll be out of the category in 2-3 years. If you don’t believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk.

Seems the big guys in the publishing houses don’t feel the need to be amiable like the developers actually making the games. Infinity Ward’s Robert Bowling even mentioned at Gamescom 2011 that he had a good time getting his hands on Battlefield 3. But apparently in the suits’ minds, There Can Be Only One.

At least their mean-spirited comments (and somewhat whiny complaints in response) make for some fun news posts.

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4 Comments on EA: Call of Duty to Follow in Guitar Hero’s Footsteps

Luther

On August 19, 2011 at 2:58 pm

I own mw2 and black ops, and I liked mw2 much more then black ops. Black Ops felt like nothing had changed and I often felt cramped on the maps so I’m definitely not spending any more money on there products tell something drastic changes and I don’t think there ever will be a drastic change with the call of duty franchise so maybe that’s what John is trying to say?

Battlefield has had a lot of changes threw the titles its released, and great improvements to its systems over the years with being able to drive, fly, collapse buildings, physx and so on.

Phil Hornshaw

On August 19, 2011 at 3:00 pm

@Luther

I agree on Black Ops. As we Game Fronters were discussing, if there’s one thing Activision has perfected, it’s the art of driving a series into the ground by releasing incremental updates every year or six months.

dakdak

On August 19, 2011 at 6:31 pm

EA’s strength is knowing when to jump in and keep it fresh (Rockband 3, Skate 3) and Battlefield 3 (from playing in the Alpha).

Aids

On August 20, 2011 at 1:51 pm

Man EA’s continuation of same is equivalent to all the new copies of Street Fighter games that come out. Amount of updates and revisions they make, they would be better off making it a ing patch then recharging people for same old /garbage.