EA Claims They Don’t Want To “Piss Off” Fans With Dead Space 3

At some point, we need to just assume Electronic Arts is trolling us. Because when their spokespeople say something like “we listen to the fans and we hear them,” but the company does stuff like release Mass Effect 3 with an ending that ruins the series (and, frankly, is clearly the result of meddling in order to meet an arbitrary release date), or making it impossible to play a single player version of SimCity, the obvious conclusion is that they’re daring us to call them liars.

The latest example of EA’s commitment to listening and hearing the fans is the awesome changes in store for the Dead Space series with Dead Space 3. They’ve created a very different game from previous entries, so much that it feels like Dead Space is a brand name rather than a continuing story. Survival horror is out, action run-and-gun is in. Creeping terror is out, action movie banter is in. And EA even remembered to force people to play yet another stupid multiplayer by making critical story details available only in two player co-op. And if that wasn’t bad enough, co-op players are forced to play some rando new character instead of one that has already been introduced and bonded to the players (Ellie Langford).

But whatevs, because EA swears they’re still doing right by the fans. “What we’ve tried to do with each instalment is tell a different story about Isaac but at the same time bring in new features and ways to turn the game into a more connected experience,” said EA Labels president Frank Gibeau, speaking to CVG. “… so we embraced [the co-op] idea and we tried to open up the accessibility of the IP a little bit by adding a little bit more action, but not undermining the horror. We can’t not be a horror game because that’s what Dead Space is.”

So, if I understand correctly, Dead Space is horror, therefore, Dead Space 3 is a horror game, even if it looks like an action shooter, because like Gibeau said, Dead Space is horror. Problem solved! “We definitely do not want to piss off our fans by taking it too far from horror. We’re very self aware of that – we listen to the fans and we hear them. We’re going to be releasing more assets over the coming months that show you how deep the horror is. It’s definitely not getting away from gore or horror, but at the same time it’s opening up to a larger audience by adding some elements,” Gibeau said, and since, as he makes clear, it’s a horror game because it’s a horror game, we believe him. Fans listened to! QUELL YOUR FURY WHINERS!

But about that larger audience. “In general we’re thinking about how we make this a more broadly appealing franchise,” Gibeau also said. “[B]ecause ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead Space. Anything less than that and it becomes quite difficult financially given how expensive it is to make games and market them.” That’s interesting. So the series has previous done well enough to warrant another sequel, but not well enough that the sequel can be the same kind of game? Why is that?

If I were a much more cynical person, I’d say it’s because EA can’t be bothered to invest in new IP anymore, so they just want to rely on brand name recognition to pump out increasingly generic games. People have heard of Dead Space. They haven’t heard of “generic run and gun sci fi title set on an ice world identical to Lost Planet”. So basically, this is Die Hard With A Vengeance which began life as a hackneyed generic action script called “Simon Says” before they decided John McClane would make a great lead character.

Basically, this means we should probably say goodbye to Dead Space. You can put it in your fond memories, next to Mass Effect and SimCity.

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13 Comments on EA Claims They Don’t Want To “Piss Off” Fans With Dead Space 3


On June 15, 2012 at 2:31 pm

I really don’t understand their ideas… If they change it, then their fans won’t buy it. Sure you will get New people buying it, but you will lose such a significant portion of the people who played it before, you’ll probably end up at BEST breaking even. Not every game needs to be an action-shooter, there is room for Horror, strategy, adventure, etc etc.


On June 15, 2012 at 3:05 pm

Now it all makes sense, I thought as much. The money-grubbers at EA don’t consider a game ‘successful’ unless it sells 5 million+ units, and the only games in recent memory that have consistently sold that many units are Call of Duty clones. Thus, everything has to look like Call of Duty. Bingo.


On June 15, 2012 at 3:29 pm

“Opening up to a larger audience” Ah, we reach the center of the shrubbery maze. The bane of all actual fans of a franchise. When a game ceases to be Dead Space and becomes “Call Of Dead Space theonewheretheyfightonearthwithnormalgunsagainsteachother”


On June 15, 2012 at 8:09 pm

So depressing it’s almost funny. EA knows what words to say to appeal to fans, but as they actually don’t give a sh!t whatsoever about anything except money, they won’t deliver on those words. Everyone notices, everyone calls them on it, another series is killed. I guess they’re greedy and lazy in equal measure; that’s the only think that could explain yet another action shooter. Sad.


On June 15, 2012 at 9:29 pm

I’d say it again… They’ve built a franchise. But if the core of the franchise wasn’t built on peoples’ expectations they wouldn’t be in ‘this situation’. Say, the second Dead Space was about another thing but Isaac’s story, ANYTHING they come up with would be spectacular… Again, many expectations, but we now what to expect, so that’s the problem.


On June 15, 2012 at 11:43 pm

“Because when their spokespeople say something like “we listen to the fans and we hear them,”

Ah but have you ever noticed theyve never said WHICH fans their listening to? Which fans of which games have been known to say “Less focus on Singleplayer because SP sucks. More focus on Multiplayer always add more MP”. Hmmm…..


On June 16, 2012 at 12:14 am

Yet another fallen to EA’s hands…….. I could bare the change from horror to action due to the co-op mode, but since i can say for sure that it will be a “Online only” mode, plus the addition of multiplayer where is not needed (online only again) i don’t get my hopes high and wait for the worst.

Nevertheless, EA my surprise us……….


On June 17, 2012 at 5:17 am

What’s up with the SimCity mentioned at the end of the article? Did I miss something? Thought everyone was happy about the new game being developed.


On June 17, 2012 at 11:18 am

Pretty obvious that it was EA meddling again. I understand that they want all their games to sell well, but that doesn’t mean that every one of them needs to sell 5 million copies. Like the article said, the last two games did well enough to get a sequel, so what is the problem? If it lost money, they wouldn’t make more right? Quality should be the goal. Gamers reward quality with purchases. Personally, this game doesn’t sound like something I want to play, and that is a shame because I liked the last two games. Every time I hear that the goal is to “broaden the audience” I know it’s going to use the same features as other games and become completely unoriginal. Sadly, this game will probably sell more copies than before, even though it won’t retain the horror of the series. Sorry, but shooting gross monsters doesn’t make your action game scary.


On June 17, 2012 at 1:40 pm

Uninstalling Origin has never been easier.

MA3 – Last 5 mins ruined the entire franchise – check
DA2 – Slap in the face to the first in the series – check
Making me use Origin instead of STEAM – check
Origin being a piece of – check
Dead Space turning into DA2 I mean ME3 I mean CoD – check

Thanks EA for making it easy


On June 18, 2012 at 2:06 am

What Mass Effect 3 ending was not enough????


On June 18, 2012 at 11:39 am

“but at the same time it’s opening up to a larger audience by adding some elements”

Trolled, we’ve all heard this play on words before from EA.


On June 18, 2012 at 6:49 pm

I wonder how much you could cut back on EA’s budget by perhaps pairing back a bit on the absurd cinematics they use in their marketing campaign which are nowhere near game related.

Or the whole putting a game onto a rocket and firing it off into space. Or the whole spending over 100 million on voicework in an MMO.

EA is a company that long forgot how to make a fresh original game. And man does it show!