EA COO: “The PC Was Dead to Us,” but “The Big Client PC Games Are Back”
EA COO Peter Moore has admitted that a few years ago, the company saw the PC as a dead-end platform; but things have changed, and EA now sings the PC’s praises.
Speaking with Wired, Moore said:
“As you get further into the cycle of fixed hardware, the PC just sprints ahead. The things we can do on the PC because of the power of both the CPU and the GPU are unbelievable.”
“When I first arrived at EA in 2007, the PC was dead to us. We just couldn’t find the right business model for it. As a result, it became a little bit pushed back into the office and the study. Piracy was an issue. We were still delivering games on CD-ROMs, and you just needed to deliver one and the market would take care of the rest of it. We still hadn’t built this kind of, if you will, content in the cloud strategy.”
With today’s era of digital sales and cloud-based business models, the PC is back in a big way. Moore said:
“The big client PC games are back. Stuff we can do on an open platform from a business perspective, from patching every day without having to go through certification, or anybody else, dealing directly with the consumer without having to deal with our great friends at Sony, Microsoft, and Nintendo, makes the PC a very attractive platform. It has been the core of this company for three decades.”
Moore even commented on The Old Republic’s move to free-to-play, saying that “price was always the issue” for surveyed players cancelling their subscriptions.
Was it the issue for you?
via PC Gamer