EA Doesn’t Think Battlefield 4′s Technical Problems Hurt the Franchise
EA CFO Blake Jorgensen doesn’t think the Battlefield series has been damaged by Battlefield 4’s early technical issues.
Speaking at the Morgan Stanley Technology, Media & Telecom Conference this past week, Jorgensen expressed his belief that the Battlefield brand remains strong in spite of a score of persistent bugs and connectivity problems that left many players with an inconsistent experience after the game’s initial launch.
While he acknowledged the technical difficulties users endured, he stated that consumers have been “very responsive” to the company’s efforts to correct and make up for the issues. In turn, he expressed confidence that any lasting bad impressions have likely been mitigated.
“We’ve also tried to provide extra content to the consumers to make sure they keep coming back and playing the game and we’re finding that it’s working very well,” stated Jorgensen. “I don’t see that there’s a damage issue. I think for us it’s making sure that we’re providing great gameplay for the consumer and we’ll continue to do that.
Jorgensen would go on to say that Battlefield will remain a “key” property of the company going forward and offered hints that it could be a “critical” franchise for fiscal year 2015. This mirrors other recent comments by Jorgensen naming Battlefield, Titanfall and Star Wars: Battlefront as “pillars” of the company’s business in the near future.