EA Doesn’t Think Battlefield 4′s Technical Problems Hurt the Franchise

EA CFO Blake Jorgensen doesn’t think the Battlefield series has been damaged by Battlefield 4’s early technical issues.

Speaking at the Morgan Stanley Technology, Media & Telecom Conference this past week, Jorgensen expressed his belief that the Battlefield brand remains strong in spite of a score of persistent bugs and connectivity problems that left many players with an inconsistent experience after the game’s initial launch.

While he acknowledged the technical difficulties users endured, he stated that consumers have been “very responsive” to the company’s efforts to correct and make up for the issues. In turn, he expressed confidence that any lasting bad impressions have likely been mitigated.

“We’ve also tried to provide extra content to the consumers to make sure they keep coming back and playing the game and we’re finding that it’s working very well,” stated Jorgensen. “I don’t see that there’s a damage issue. I think for us it’s making sure that we’re providing great gameplay for the consumer and we’ll continue to do that.

Jorgensen would go on to say that Battlefield will remain a “key” property of the company going forward and offered hints that it could be a “critical” franchise for fiscal year 2015. This mirrors other recent comments by Jorgensen naming Battlefield, Titanfall and Star Wars: Battlefront as “pillars” of the company’s business in the near future.

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11 Comments on EA Doesn’t Think Battlefield 4′s Technical Problems Hurt the Franchise

lol

On March 7, 2014 at 1:45 pm

Technical issues never hurt a franchise. Look at Gothic lol.

Tom

On March 7, 2014 at 2:36 pm

What “extra content”? The Premium-only double XP weekend?

EA couldn’t even get everyone the Veteran Battlepacks they were promised! BF4 has just been a clusterf**k since day 1, and I highly doubt future Battlefield games will change that trend.

R.J.

On March 7, 2014 at 3:37 pm

What is he going to say? “We goofed and people are mad and are right to be mad because we obviously shipped a game that wasn’t ready?” Not going to happen. Comments like this are always made with the idea of spinning everything to look as positive as possible. Not too long ago EA said that complaints about the technical issues were overblown because the game had sold well. Selling a bunch of copies doesn’t mean a game isn’t suffering technical difficulties that plague users. At best, it means people are putting up with it.

Concernedgamer82

On March 7, 2014 at 3:47 pm

@R.J.: I agree. People need to stop putting up with it, though. The only way this trend will change will be if players start waiting for a purchase until after release. Personally, I’d wait until it winds up marked down to $20, then have everyone start buying it. Once it gets dropped to that price, maybe EA will get the point, which is: “Sell a game that isn’t ready, don’t get paid until it is ready.”

brandonjclark

On March 7, 2014 at 10:19 pm

Yeah, this is pretty much the only game I really want to play but just hate it when I do.

Dach

On March 8, 2014 at 8:05 am

I wonder if they honestly are going to be surprised when they win Worst Company in America for a third year?

I mean this coupled with SimCity’s always online being revoked after it was repeatedly called “an integral part of the game” and let’s not forget the money-swindling “mobile game” they call Dungeon Keeper.

None of this is coming from a place of hate mind you, I like a lot of EA’s games, I just want them to stop treating all criticism like it’s just a bunch of haters/whiners/entitled-gamers.

Evernessince

On March 8, 2014 at 8:31 am

Why would you even listen to this guy? He’s a harvard graduate, a suite. He symbolizes why EA fails over and over. The fact that he doesn’t know the worth of the battlefield franchise just shows how incompetent he is.

Argh

On March 8, 2014 at 10:01 am

lol is clutching at even more straws than usual here. Comparing Gothic to EA’s output is just…no. Just no. Obviously he’s never heard of Ultima, either – a clear case of technical issues flat-out DESTROYING a popular franchise. And who owned it? That’s right, EA.

It’s actually painful witnessing the depths some will go to in order to convince themselves something is at an acceptable standard. The worst part? These are clearly the people EA listens to.

Callum

On March 8, 2014 at 1:34 pm

I’m tired of people just accepting that these issues are something we have to grin and bear from modern games. Post-release patches and updates are supposed to be there to add new content or iron out bugs that could reasonably have been missed during playtesting (e.g. glitches you can trigger to make the game easier or ones that hamper progress if you do things in a certain order etc.). They are not supposed to be used as an alternative to releasing finished games. In the case of some of EA’s recent games, I actually think there’s an argument to be made that they were wrongly advertised and overpriced on the pretence of being full, finished games when many of them were barely past beta testing. If EA isn’t going to make sure its games are of as strong a standard possible and reasonably expected by release date, and they’re not willing to give developers the time necessary to complete the games properly, then they should not be selling these games at full price. The idea that I should pay full-price for an unfinished game, then need to download what is sometimes in excess of a gigabyte of bug-fixing just to be able to play the game correctly, AND later find that expensive DLC actually already has some of the data available on the disk, is not something that I or anyone else should just shrug our shoulders at and accept as part and parcel with the modern games industry. It’s something that should be eradicated.

EA will quite likely win worst company in America for the third year in a row. How long can they keep ignoring this? We’re not asking for much here, we just want to know the games we’re buying with our hard-earned and limited money supply is not going to crash every five minutes or need a huge hard drive and hours spent waiting for a download in order to play. That this even needs to be said instead of being taken as a given is appalling.

R.J.

On March 9, 2014 at 8:24 pm

@Callum

Yeah, it is rather frustrating that companies are looking at online connectivity as a way of using paying customers as their last line of quality assurance. It is good that we can get fixes to things, since nothing is ever perfect and sometimes things do get missed, but with so many games, the very first thing I see when I put the disc in the machine is a message that I need t download an update. That means testing was still ongoing by the time the game was sent of to the replicators to be put on disc. In other words, the people making the game knew it wasn’t quite done yet, but the game was sent out anyway. I’m all for devs testing their games thoroughly, but the publishers need to give them time to release the game when the dev is satisfied, not when somebody in marketing decided it would be advantageous.

BA

On March 10, 2014 at 7:45 pm

Look this is happening more and more, a pattern with gaming and software in general. Marketing is more important than product quality I guess. It’s like they want us to find the bugs and problems in their latest release so they can move on to some other publishing deadline.