EA Doesn’t Want DICE “to Become A Battlefield Factory”

Despite the success of Battlefield 3, EA doesn’t want DICE to solely focus on pumping out sequel after sequel, according to EA Games vice-president Patrick Soderlund.

When asked whether it was difficult to justify risks like Mirror’s Edge while established franchises are performing so well, Soderlund said:

“Well it depends, right? Maybe it is and maybe it isn’t. It’s also important for us – the DICE guys are roughly 300 people in the Stockholm studio; not all of them are working on Battlefield things, and that’s intentional, because we don’t want to become a Battlefield factory.”

According to former Battlefield executive producer Ben Cousins, Mirror’s Edge 2 is in production at DICE — one of the “non-Battlefield things” the developer has in the pipeline. Soderlund went on to explain that part of the reason EA wants DICE to produce more than just Battlefield games is to avoid burnout. He said:

“The minute we start saying ‘you’re going to make a Battlefield game for the rest of your life’, they’re going to go some place else. So for them to make great Battlefield games there need to be other things for them to do as well. That’s why we have people who move around quite a bit. And then obviously we have a boatload of people that just want to make Battlefield because they love it.

“Same thing with the team in San Francisco that are making Dead Space. It’s a stunning team and they’re passionate about what they do, and they love making Dead Space. Then the answer’s ‘well, then make Dead Space’. Then we have to figure out how to sell it and make it successful.”

It’s nice to hear that EA isn’t the soul-crushing despair machine some make it out to be…

via Xbox 360

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3 Comments on EA Doesn’t Want DICE “to Become A Battlefield Factory”


On November 22, 2012 at 10:35 am

That’s good to hear. A yearly BF release would be too much. They had some nice spacing between 1942, Vietnam, BF2, 2142, and then the Bad Company games (even longer if you play exclusively on PC, since the first Bad Company was console only)

This list obviously doesn’t include the little expansions like Road to Rome or Secret Weapons of WW2, but since those are expansions they don’t really count.

But anyway, good idea. EA has no need to dull their product down like Activision has done with Crap of Duty.


On November 22, 2012 at 5:50 pm

This is coming from a company that re-re-re-re-re-releases sports games on the level Lucas was re-re-re-re-re-releaseing Star Wars movies.


On November 22, 2012 at 9:40 pm

There are words, and then there are actions. EA’s actions make me very skeptical of the words the company says.