EA: DRM Is A Failed Dead-End Strategy
EA Labels president Frank Gibeau has spoken out against DRM, calling it a dead-end strategy.
Speaking to GamesIndustry International at GDC this week, Gibeau said:
“DRM is a failed dead-end strategy; it’s not a viable strategy for the gaming business. So what we tried to do creatively is build an online service in the SimCity universe and that’s what we sought to achieve. For the folks who have conspiracy theories about evil suits at EA forcing DRM down the throats of Maxis, that’s not the case at all.”
Gibeau admitted that EA didn’t do the best it could to communicate to the community that the new SimCity would be an MMO and that players would always be connected.
“I’m disappointed that we didn’t do a better job communicating that upfront. I’m disappointed that we had a rough first couple of days in terms of underestimating how people were going to play the game and how the server infrastructure was going to hold up, but we responded the best we could, we got people to fix it as fast as we could.”
Do you believe the issue was that EA didn’t do a better job communicating its message?