EA Exec Clarifies Statement On Microtransactions
EA Games CFO Blake Jorgensen stated last week that future EA Games titles would offer microtransactions as a core part of the experience like Dead Space 3. His comments, which were interpreted as a tacit confirmation of the publisher’s desire to implement microtransactions into each and all of its titles, invited a flurry of angry responses from the gaming community. He said:
“We are building into all of our games the ability to pay for things along the way; to get to a higher level. And consumers are enjoying and embracing that way of business.”
Today, Jorgensen added some clarification to his previous statement. He says he did not mean to imply that every game would actually offer microtransactions—only that the company would have the ability to do so.
Jorgensen says that his previous statement was in reference to the new technology that EA is developing that will allow the publisher and its developers to handle in-house credit card processing, digital downloads and properly manage microtransactions (via Polygon). He made his statements at today’s Wedbush Technology Conference in New York.
“I made a statement in the conference along the lines of ‘We’ll have micro-transactions in our games’ and the community read that to mean all our games, and that’s really not true… All of our mobile games will have micro-transactions in them, because almost all of them are going to a world where they are play for free.”
While there’s nothing wrong with microtransactions in principle, it remains to be seen how EA plans to implement them in its future pay-to-play PC and console titles.