EA Founder Says Consoles Will Be Niche

According to EA founder Trip Hawkins, as the gaming market continues to expand to more accessible and portable platforms, consoles will become a hobbyist niche.

In an interview with IGN, Hawkins said:

“The console market is always going to be with us, because there’s always going to be a hardcore segment, a segment that likes innovation. But it’s going to become a smaller market, and it’s going to be more like a hobby market. You look at airplanes. Most of us just want to be a passenger, but there’s a hobby market for people who are really into aviation and want to take flying lessons and maybe someday have their own airplane. I think that’s what’s happening to the console market.”

A labored analogy, but one that does speak to the trend of the rise of casual gaming. Hawkins went on to say:

“In the old days I’d go down to the basement to play Grand Theft Auto. But the Facebook gamer is able to play at work, at home, in a hotel on a PC. They can get access to a browser just about anywhere. People are thinking about convenience first.”

While the argument is against consoles, I believe it extends to “hardcore” PC gaming as well, as any AAA-game won’t run “just about anywhere.” What’s funny is that the convenience argument was leveled against PC gaming in the past and used to support console gaming — yet PC gaming is still alive and kicking.

via GI International

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8 Comments on EA Founder Says Consoles Will Be Niche


On October 12, 2012 at 6:23 pm

He is both right and wrong, and that’s a bad analogy to boot. He is right that there is always a segment that likes innovation, but that most certainly is not console gamers.

Innovation is found in PC gaming. PC gaming has always lead the way. Portable platforms have never had any real innovation in gaming. The platforms are static and limited, even with the fast changes in platform capabilities. Portable gaming is just another cash cow for EA which is why we are seeing this in the first place.


On October 12, 2012 at 7:11 pm


This is where you will fail. Portability will become niche. Game gear became obsolete. No one is buying PS Portables. As for Nintendo as long as they have a mario parents are going to buy that crap for there kids. As for mobile the more angry birds you make the better the success.

I think the way the economy is going people are going to stop paying for and begin to save. I myself am in that boat right now.

Roy Batty

On October 12, 2012 at 7:47 pm

Is this why EA is doing so well? I don’t hate them nor wish them ill (I confess I did like Battlefield 3) but this…is just stupid silly.


On October 12, 2012 at 9:45 pm

About as Niche as the 50 millionth sport game resold every few years?

Dumb Dumbs

On October 13, 2012 at 4:06 am

Dear EA,
Stop talking rubbish. Please. First the whole “we will only sell Fifa digitally” bull and now this. Is EA in a contest with Activision as to who can come up with the most hilariously out of touch rhetoric? It’s amazing that some of these people were ever let anywhere near a videogames publishing company.


On October 13, 2012 at 4:21 pm

And another missed opportunity for a EA member to make his company less out of sync with gamers…


On October 14, 2012 at 11:45 pm

This company is such a joke. Its run by people who have zero artistic vision.


On October 15, 2012 at 1:38 am

@sep: I believe EA’s problem is a bit more fundamental, like lacking any kind of common sense.