EA Games: The Online Pass is Dead
EA Games has no intention of reviving the Online Pass.
“It’s dead, it’s dead, it’s deep-sixed, it’s at the bottom of the Mariana Trench,” said Electronic Arts’ President of EA Labels Frank Gibeau in a statement to Joystiq.
The company is making good on its promise to end the controversial Online Pass system, which has since dominated console gaming since it was first put into action several years ago. The Online Pass system effectively forces players who buy used copies of their games to make a purchase of an Online Pass if they wish to gain access to features such as multiplayer, or in some cases, single-player content.
“We’re not crafting a strategy to bring [Online Pass] back, you will not input codes to unlock your game, it’s not going to happen,” said Gibeau.
The executive said that the decision to kill the Online Pass and Microsoft’s Xbox One DRM plans, which effectively serve as a limitation on used games and lending, are not in any way linked.
“The amount of money that we made, it didn’t replace the amount of frustration we put on our customers and it didn’t offset the reputation damage it caused the company. So we said ‘it’s not worth it,’ and so the idea was, look, ‘don’t do stuff like that anymore,’” said Gibeau, who noted that the company now had the opportunity to wipe the slate clean under its new interim CEO, Larry Probst.
The company’s reputation suffered greatly as a result of its online pass.