EA Investors Not Sold on The Old Republic
Electronic Arts might have a major MMO launch on the horizon in Bioware’s Star Wars: The Old Republic, but the big publisher’s investors aren’t exactly optimistic about the prospects of the game, or EA’s track record with MMOs.
Gamasutra has the report, in which analyst Mike Hickey of Janco Partners talks about the somewhat pessimistic response to the The Old Republic from EA’s investors, which isn’t doing the company’s stock any favors. There are other factors at play — not the least of which is the fact that Activision is suing EA over that whole Infinity Ward debacle — but EA investors know that it’s hard to break into the space and hard to come up with a hit MMO. They’re not ready to bet on success, it seems.
So investors aren’t investing, even though EA is optimistic that Star Wars and Bioware are going to make a powerful combination.
EA’s last MMO, Warhammer Online: Age of Reckoning, launched to big talk from the company and solid subscriptions, but a drop-off in subscriptions led to a wave of server closings. It wasn’t great for EA and it has shareholders, perhaps understandably, a little jumpy.