EA on Battlefield 3′s Single Player And Multiplayer: ‘You Have To Have Both’
Battlefield 3′s single player campaign hasn’t exactly been praised to the stars. Our own review of the game singled out aspects of the Single Player story as barely believable. (I actually like it quite a bit, The general consensus seems to be that the single player features are superfluous at best. If so, why bother making it a part of the game at all?
EA’s Frank Gibeau addressed that very question in an investor call yesterday:
The single play experience is important. It’s a great way to get fans into the experience, have them train up and get ready for multiplayer. And a lot of fans just enjoy having that single player experience. So I think you have to have both.
What’s interesting is that despite that statement of support, he confirmed that Multiplayer is the bigger priority for Battlefield games.
We consider Battlefield an online service…
Clearly the multiplayer is the richer opportunity for us because of the services opportunity in keeping customers engaged 365. Fortunately, Battlefield, as a franchise, since the late ’90s has been configured around multiplayer and I think that’s why you’re seeing such popularity around the design.
Personally, I think the question of Battlefield’s single player campaign answers itself. If the single player option were ditched, the franchise wouldn’t be very different, except in budget and graphics, from the multitudes of F2P online shooters currently available. I know I wouldn’t pay 50 bucks for the privilege of getting cut down like a dying tree by BF experts all the time.
Sure, EA has a tendency to basically squeeze everything they can from a franchise until they kill it, but this is one instance where they’re making, in my opinion, the right decision.