EA: “Our Premium Service Exceeds What Elite Does”

According to EA Labels boss Frank Gibeau, Battlefield Premium was not launched in response to Call of Duty: Elite, and it exceeds Elite in every way. Of course, you wouldn’t expect someone to sing high praises of his competitor, but… Them’s fightin’ words!

Speaking with GI International, Gibeau explained that EA already had the idea for Premium before Elite launched:

“We had EA Sports subscription before Elite came out, so adding that component to the design is not a reaction. It’s something we’d always been considering and we had been looking at. We didn’t have it ready for launch and it took us some time to get it prepped. Having said that, they [Activision] did something really innovative and if your competitor does something innovative and you think it applies to what you can do, then there’s no harm in doing that.

“This is an industry where people have a lot of oneupsmanship and if somebody innovates, you match it or you exceed it.”

Gibeau went on to say that he believes Premium is the better service, and that it may be brought to more titles in the future:

“We actually think our Premium service exceeds what Elite does – from a value standpoint, from a content standpoint, and longer term we think that we can bring more properties into that offering and that’ll be great for the business.”

Premium or elite — which do you think is better?

via VG247

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5 Comments on EA: “Our Premium Service Exceeds What Elite Does”


On June 29, 2012 at 9:17 pm


Because its a one time fee, not yearly. at least as far as i can tell.

It gives me 75 bucks worth the content, which each expansion contains more content in it than a MW3 map-pack. Elite is 50 bucks annual, for 60 bucks of content.

and because i prefer the larger maps, more spread out combat of BF3 than MW3 fast paced death-match combat.


On June 30, 2012 at 10:20 am

It’s a one-time fee, but just for BF3. Once BF4 comes out get ready to pay again. Afterall, we are talking about EA. If EA has its way BF will become a yearly release, and so will Premium.


On June 30, 2012 at 11:00 am

I don’t believe in charging money for maps, period. You can’t throw in a few weapons and vehicles into a map pack and call it an expansion. And there was a time when DICE had this same philosophy: http://i.imgur.com/MiZtL.jpg

Charging money for maps divides the player base, both as a player and as someone that used to host servers I can tell you it only hurts the community.


On June 30, 2012 at 12:14 pm

Premium all the way, because its not just the cheaper maps you’re getting, you’re getting: Weapons, Vehicles, Dog Tags, Assignments(that unlock camos and Dog Tags), Strategy Guides, Double XP weekends(or a full week for this coming week), Video Guides from the DICE guys, and server priority. Elite just gives you maps, oh and Elite TV, because thats worth the money right there /sarcasm. That and the maps themselves aren’t half baked, right off the assembly line kind of maps, i mean you look at Close Quarters and you see that every map has been made with EXTREME detail, thats why i can’t wait to see what they have in store for Armored Kill with the AC-130 coming and the biggest map in BF history being revealed.


On July 1, 2012 at 6:38 am

Premium is way better, Elite still doesn’t even have half the functionality that premium does.