EA: “Our Premium Service Exceeds What Elite Does”
According to EA Labels boss Frank Gibeau, Battlefield Premium was not launched in response to Call of Duty: Elite, and it exceeds Elite in every way. Of course, you wouldn’t expect someone to sing high praises of his competitor, but… Them’s fightin’ words!
Speaking with GI International, Gibeau explained that EA already had the idea for Premium before Elite launched:
“We had EA Sports subscription before Elite came out, so adding that component to the design is not a reaction. It’s something we’d always been considering and we had been looking at. We didn’t have it ready for launch and it took us some time to get it prepped. Having said that, they [Activision] did something really innovative and if your competitor does something innovative and you think it applies to what you can do, then there’s no harm in doing that.
“This is an industry where people have a lot of oneupsmanship and if somebody innovates, you match it or you exceed it.”
Gibeau went on to say that he believes Premium is the better service, and that it may be brought to more titles in the future:
“We actually think our Premium service exceeds what Elite does – from a value standpoint, from a content standpoint, and longer term we think that we can bring more properties into that offering and that’ll be great for the business.”
Premium or elite — which do you think is better?