EA Partners Lives, Death Greatly Exaggerated

When EA Games laid off a large percentage of its workforce this past May, it was widely assumed—and even reported by some outlets—that the EA Partners brand had been killed in the process.

The EA Partners brand has been responsible for publishing games such as Left 4 Dead, Bulletstorm, and Rock Band. The upcoming title from Respawn Entertainment, Titanfall, is also published under the label.

Titanfall will not be the label’s last game, said EA Labels president Frank Gibeau. Speaking to Polygon, Gibeau confirmed that the brand remains alive and well despite the internal restructuring that went on at the company.

“I understand why you might believe that,” Gibeau said in response to a question by the publication as to whether the brand had been shuttered. “I don’t think the communication of that has been particularly well executed on our part.

Gibeau explained that the company had too much going on at EA Partners before its restructuring, but that the label remains operational.

“We are absolutely open for business to partner with developers out there. In fact on mobile, as an example, with our Chillingo team, we just published three games this week.

“On the console front, honestly, when you’re in a transition, you tend to focus in on your internal titles and put must of your attention there and most of your capital to make sure you get your studios positioned and configured for that. So we’re definitely looking to do that.”

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2 Comments on EA Partners Lives, Death Greatly Exaggerated

Michael

On June 9, 2013 at 8:29 pm

Exactly restructuring with Microsoft.

Greg

On June 10, 2013 at 3:28 am

:( Next you’ll be telling me Thatcher’s still alive.