Posted on December 10, 2007,

EA Partners Takes a Shot at American Developers

ea-logo1.jpgWhat exactly would compel a public figure to say something like this, I don’t know; Nick Button-Brown, the director of business development for EA Partners, has quite bluntly said that European developers are more creative than their American counterparts who are only interested in money.

“There’s more creativity in Europe than there is in America,” said Button-Brown. “The Americans are much more refined in their processes, it’s all about the money. There are less chances taken and there is more money being thrown at developers in the US.”

“Taking less chances means there’s less failures, but I can’t see the US having ever come up with Grand Theft Auto. There are a lot of really good European developers and they all bring slightly different things and there are big cultural differences as well, that they are willing to exploit,” he added.

“So many developers are multinational. Go to Crytek and they have 27 national languages there. And that’s interesting because they are bringing in so many different areas and ideas to the studio, particularly with the influx of Eastern Europe – you’re getting such a wide range of experiences to pick from.

“We like that multiculturalism. What we’re getting now are more worldwide titles. We used to have the German industry that produced German titles, the UK would deliver tongue-in-cheek games, but now it’s become much more globalised and what we are seeing is European titles that can sell worldwide,” he continued.

It’s difficult to know exactly what he was getting at, if anything, but this seems like it’ll accomplish nothing more than irking a few American developers.


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10 Comments on EA Partners Takes a Shot at American Developers


On December 10, 2007 at 8:47 pm

“It’s difficult to know exactly what he was getting at, if anything”

Perhaps he’s trying to encourage more creativity in US developers?


On December 10, 2007 at 9:00 pm

While it is interesting that this comes from EA games, I completely and whole heartedly agree. Bethesda softwares Oblivion comes first to mind. While it is a good game, it is a large step down from Morrowind, the game that came before it, because, quite simply, bethesda wanted to reach a larger audience (bringing in more money)


On December 10, 2007 at 9:26 pm

I, also, agree on all points.

Mr. Sadistic

On December 10, 2007 at 9:29 pm



On December 10, 2007 at 9:58 pm


Someone’s been dipping into to Denis Dyack’s koolaid.


On December 10, 2007 at 10:58 pm

YAY communism!


On December 10, 2007 at 11:34 pm


Ron Whitaker

On December 11, 2007 at 9:57 am

Crytek may have 27 nationalities in their office, but it didn’t do jack for making a creative game. Crysis is simply Far Cry with a facelift.

Besides, who cares what nationality you are? One reason that people seem to have the ‘Americans are not creative’ stereotype locked in their brain is that it’s harder to bring an idea to market here, simply because of the money involved in creating and promoting new titles.

I’ll just say this and leave it: If anyone can name me 10 games made in Europe, with no help from a US developer, publisher, or programmer; that also are top of the charts AAA titles, I’d love to see it, as I can’t think of enough to fill the list.


On December 11, 2007 at 10:47 am

“There’s more creativity in Europe than there is in America,”

I guess this dude isnt a Bioware fan huh.


On December 11, 2007 at 10:57 am

@ Heru-Ur

Bioware is based in Canada