EA Plans to "Fight Back" After FOX Ignores Their Demands for Mass Effect Correction

mass-effect-boxart1-1.jpgAnd the drama continues. Yesterday, EA sent a letter to the producer of the FOX News show, Live Desk with Martha MacCallum, concerning a recent report that pegged the popular game, Mass Effect, as having graphic sex scenes with full frontal nudity (which anyone who has actually played the game could tell you is not true). EA’s Vice President of communications, Jeff Brown, asked that the show issue a correction to this misinformation. Well, the producer, Trip VanHorn, responded with a single-line text message telling Brown to contact their PR department, essentially ignoring the issue. But Brown has stated he is not giving up that easily.

“We’re not giving up…EA is under new management now and [EA CEO] Riccitiello’s made it clear that we’re going to stand up for our creative teams and the games they make. We’re going to fight back. There’s a lot of nonsense about gaming coming out of politics, government and media – John wants us to start calling them out on it.”

Unfortunately, he also noted that they probably would not be seeing a correction from FOX News specifically anytime soon:

“I watch Fox news a lot and recognize that they tend to move fast to the next topic. It really stinks for the people who made the game, but I don’t think they should be waiting for a correction from Fox.”

*Sigh* A large part of me knew that FOX would probably ignore them, but I still hoped for a different outcome. On the plus side, at least it sounds like EA intends to be more actively involved in trying to control the misinformation that gets spread about video games sometimes. It would interesting to see Brown on TV defending video games himself. Good job, EA (and I never thought I’d say that without any sarcasm).

Via GameDaily

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On January 24, 2008 at 4:54 pm

Go EA!

~Death Dream~


On January 24, 2008 at 4:55 pm

ing Fox pieces of …


On January 24, 2008 at 4:58 pm

Kick them in the nuts like an angry kangaroo!

The Dude

On January 24, 2008 at 5:02 pm

Fox, meet EA’s Team of Angry Lawyers. EA’s Team of Angry Lawyers, meet Fox.


On January 24, 2008 at 5:05 pm

EA is doing the…right…thing…still? Damn, better get my snow coat, because hell just got a bit of snow.

Seriously, go EA. GO go go! I’d personally like to hear what Bioware has to say, mind you.


On January 24, 2008 at 6:57 pm

Fox runs negative stories on games because every second you are playing games you aren’t watching FOX. It is that simple.

Guess what FOX, i’m now boycotting your channel. I removed it from my channel lineup on TiVO. Buh Bye. Gotta love it when your plan backfires eh?


On January 24, 2008 at 7:19 pm

@Joelteon7 – It’s not that hard to believe when you consider Riccitello is back in charge. He’s really the kind of guy gamers would want as the head of a company like EA.

Iku Tri

On January 24, 2008 at 7:24 pm

I hope EA continues to do good things like this.

Good Job EA!


On January 24, 2008 at 7:29 pm

@ Chris – All I’ve really noted of from EA in the past has been dis-satisfaction in the customer support area (ie. patches) but perhaps this guy IS good. His message, written by him or not, is certainly blunt. I hope this is the kinda EA that strives to produce great games, too.

The Man

On January 24, 2008 at 7:50 pm

I’m still skeptical, but I have hope.

fed up

On January 24, 2008 at 7:59 pm

If EA really wanted to show some balls, they would pull all advertising on FOX.

Iku Tri

On January 24, 2008 at 8:21 pm

Thats actually a really good idea…..


On January 24, 2008 at 11:10 pm

Do you know what? I’ve just had one of the most significant epiphanies I have EVER had. So strong is it that I’m going to copy this post (originating at Gamepolitics.com under the article about EA’s response to the FOX News story about the game “Mass Effect”) and I’m going to post it to several other blogs. Moreover, I’m going to email this post to several individuals, including Dennis at GP, Hal Halpin at the ECA, and even Mr. Brown at EA. Will anything come of it? Maybe. Maybe not. But I’m going to do it anyway.

Here’s the thing. This FOX News report… it was a GOOD thing. Do you know WHY it was a GOOD thing? Simple: we get to cram it down the throats of a number of high ranking and out spoken individuals, organizations, and government groups who DIDN’T comment, let along CONDEMN the quality of the news report.

We’ve heard time and again from politicans such as Leland Yee (CA) or Senator Burrell (LA), and many others from Utah to NY. Organizations such as the PTC (Parent’s Television Council) or the CSM (Common Sense Media) or even NIMF (National Institute on Media and the Family). We’ve heard from the self-righteous such as John Bruce “Jack” Thompson or the conspiracy theorists such as Lyndon LaRouche.

We’ve heard them all say how the ESRB does not properly research the games they rate. That the ESRB doesn’t properly inform Parents so they can make appropriate choices for their children. We constantly hear how harried Parents are and how they supposedly don’t have the appropriate resources to make wise decisions. We hear condemnation upon condemnation against the gaming industry. We hear condemnation upon condemnation against gamers themselves. We hear condemnation upon condemnation against reviewers and game news sites. We hear the cry of moral superiority over everything that is computer and video games. We hear claims that only the government can make the appropriate decisions for Parents as to what is or is not appropriate, whether it’s in regards to video games or media in general.

But, WHERE ARE THEY NOW??? FOX News knowingly and INTENTIONALLY aired false information. Everyone at FOX News knew it. Proven just by the few statements allowed by Geoff Keighley, Cooper Lawrence had, in effect, openly lied. And other panelists aided in those lies. But where is the condemnation by politicians against FOX News for knowingly and intentionally LYING TO PARENTS who watched that story? Where is the condemnation against FOX News by the organizations and the self-righteous individuals?

They are all silent. Someone claims that video games are responsible for a crime, and the chatter from politicians, organizations, and the self-righteous never ends. FOX News lies to Parents about video games… and you could hear immortal crickets chirping on the moon.

I say this should be the battlecry. Not simply us screaming about and to FOX News and Cooper Lawrence. But us screaming “WHERE ARE -YOU-!” to those politicians, organizations, and self righteous individuals who’ve remained silent so far. I say if they have so much condemnation for us and our interests, then maybe we should have condemnation for their SILENCE.

I say not only should individuals be sending intelligent, respectful CONDEMNATIONS to their politicians, those organizations (and others) mentioned, and the self-righteous individuals mentioned (and others not mentioned), but so should our organizations such as the ECA, the VGVN (who until now has appeared as nothing more than a mouth piece), EA, even the ESA, among others.

I say it’s time we pointed a few spotlights on those who failed to condemn FOX News’ actions.



On January 25, 2008 at 10:21 am

I expect this from FOX noise, but what I dislike is the amount of attention they are getting. These people deserve nothing but to be ignored.