EA Plans to Launch Mass Effect 3 Copies Almost Into Space (As a Publicity Stunt)
That’s why Electronic Arts is going to strap several copies of ME3 to weather balloons with the intention of launching them into space. Well, technically, a balloon can’t reach space — you need an atmosphere for a balloon to rise through. So the balloons will get pretty close to the edge of space, before the copies of Mass Effect 3 will fall back to Earth.
The gag is that each of the ME3 copies will include a GPS tracking device that players can monitor on masseffect.com. Then, when the copies hit the planet, you (yes you) can potentially go find one, and thus get the game as much as a week earlier than the rest of humanity.
The copies get released next week from New York, San Francisco, Las Vegas, Berlin, London and Paris. Where they’ll end up is anybody’s guess, so I suppose you’ll have to get ready to start Interneting to get your early copies of ME3.
Via USA Today.