EA Plans to Launch Mass Effect 3 Copies Almost Into Space (As a Publicity Stunt)

A game like Mass Effect 3, big as it is, needs an equally big and potentially goofy publicity stunt to really capture the public’s imagination.

That’s why Electronic Arts is going to strap several copies of ME3 to weather balloons with the intention of launching them into space. Well, technically, a balloon can’t reach space — you need an atmosphere for a balloon to rise through. So the balloons will get pretty close to the edge of space, before the copies of Mass Effect 3 will fall back to Earth.

The gag is that each of the ME3 copies will include a GPS tracking device that players can monitor on masseffect.com. Then, when the copies hit the planet, you (yes you) can potentially go find one, and thus get the game as much as a week earlier than the rest of humanity.

The copies get released next week from New York, San Francisco, Las Vegas, Berlin, London and Paris. Where they’ll end up is anybody’s guess, so I suppose you’ll have to get ready to start Interneting to get your early copies of ME3.

Via USA Today.

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6 Comments on EA Plans to Launch Mass Effect 3 Copies Almost Into Space (As a Publicity Stunt)


On February 16, 2012 at 4:29 pm

I’m near SF, but the thought of tracking something to the middle of the woods only to find myself in a Deliverance type scenario (just with nerds) is too scary. I can see it now, some very skinny, pale kid with thick rimmed glasses playing dueling banjos on a midi keyboard.


On February 16, 2012 at 5:03 pm

I cant wait for it to go through someones window or land on a car and dent the out of it..


On February 16, 2012 at 6:44 pm

But will they blend?


On February 17, 2012 at 10:43 pm

You know…. as higher they get, the bigger wind currents are, it gets colder, so the chances are most of the copies will end up falling into the sea or as an ice cube.

Either way is a nice, simple, stupid (imo) way to give publicity to the game.


On February 18, 2012 at 3:00 pm

Someone might just shoot down the ballons and steal the game before anyone else gets a chance to.

Also what LOL said, i think most of these copys are going to end up in the sea… so i guess the fishes will see the end of commander shepherds story before anyone else does.

Phil Hornshaw

On February 22, 2012 at 1:43 am

From the sounds of things as this story has developed, I have a feeling EA is going to be 1. tracking the games and 2. limiting how high they get and how far they travel. Sounds like the packages will return to Earth within a couple hours of release to limit their falling into oceans, getting eaten by and subsequently choking animals, etc.