EA Says Dead Space 3 Co-Op Will Make Players ‘More Comfortable’
Speaking with MCV, EA Marketing Boss Laura Miele said that the publisher did marketing research in an effort to find ways to bring Dead Space 3 to a wider audience than the previous entries in the series, and found that players wanted the ability to experience the scares with other people.
“We were doing research coming out of Dead Space 1 and 2 and we’re really proud of those products. We received feedback to understand how we can take the game out to even more consumers,” Miele said.
“We were hearing feedback that they love the thriller game, but it was pretty scary, and the obvious next step was that they wanted to play with someone. So we introduced co-op into the game.
“The horror of Dead Space is still all there. It’s still true to its roots and no less scary, but people felt far more comfortable playing it with someone else than they did doing it on their own.
“Personally, I would rather go to scary movie with my husband rather than sit at home with the lights out watching one on my own. We’re looking for that to reach out to consumers that perhaps were not open to Dead Space 1 and 2.”
The interview touched off a bit of controversy after it was reported by various news outlets, and many took Miele’s comments to signify that EA saw the scares of the Dead Space series as a negative, with a mind to use co-op play to lessen them. Certainly, the idea of being “more comfortable” in a horror game goes against the very idea of horror, although it’s worth noting that developer Visceral Games has said that Dead Space 3 will include a full single-player campaign. Playing the game in cooperative mode will lead to further exposition in the story and better-conceived characters, it seems, but the game will remain fully functional without a cooperative teammate.
Still, many players have voiced concern and even disdain at the idea of playing Dead Space 3 in cooperative mode, and there has been a lot of talk around the Internet along the lines that Dead Space 3′s focus on action and cooperative play will detract heavily from the series’ horror underpinnings.