EA Says Dead Space 3 Co-Op Will Make Players ‘More Comfortable’

Dead Space 3 isn’t less scary than its predecessors, but its cooperative mode was added to the game to make players more “comfortable,” according to Electronic Arts.

Speaking with MCV, EA Marketing Boss Laura Miele said that the publisher did marketing research in an effort to find ways to bring Dead Space 3 to a wider audience than the previous entries in the series, and found that players wanted the ability to experience the scares with other people.

“We were doing research coming out of Dead Space 1 and 2 and we’re really proud of those products. We received feedback to understand how we can take the game out to even more consumers,” Miele said.

“We were hearing feedback that they love the thriller game, but it was pretty scary, and the obvious next step was that they wanted to play with someone. So we introduced co-op into the game.

“The horror of Dead Space is still all there. It’s still true to its roots and no less scary, but people felt far more comfortable playing it with someone else than they did doing it on their own.

“Personally, I would rather go to scary movie with my husband rather than sit at home with the lights out watching one on my own. We’re looking for that to reach out to consumers that perhaps were not open to Dead Space 1 and 2.”

The interview touched off a bit of controversy after it was reported by various news outlets, and many took Miele’s comments to signify that EA saw the scares of the Dead Space series as a negative, with a mind to use co-op play to lessen them. Certainly, the idea of being “more comfortable” in a horror game goes against the very idea of horror, although it’s worth noting that developer Visceral Games has said that Dead Space 3 will include a full single-player campaign. Playing the game in cooperative mode will lead to further exposition in the story and better-conceived characters, it seems, but the game will remain fully functional without a cooperative teammate.

Still, many players have voiced concern and even disdain at the idea of playing Dead Space 3 in cooperative mode, and there has been a lot of talk around the Internet along the lines that Dead Space 3′s focus on action and cooperative play will detract heavily from the series’ horror underpinnings.

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14 Comments on EA Says Dead Space 3 Co-Op Will Make Players ‘More Comfortable’


On July 20, 2012 at 5:37 pm

I feel like these guys are actively trying to make me NOT buy DS3. I also really doubt that their “research” truly showed such a vast number of players who wanted co-op, seeing as how most opinions i saw around the web see this as a bad idea. Regardless, we are sadly heading towards the “always online, no singleplayer, cut out content as day one DLC” era. Then again, this isn’t a surprise, coming from the guys who consider charging a buck for some ammo in Battlefield because “players will be in the heat of battle and not care about money”. Really, go google it.


On July 20, 2012 at 6:01 pm

This short-term marketing strategy EA is going with is going to bite them in the ass. Dumbing games down to appeal to the massive casual gamer market is probably going to rake in the cash short term, but it comes at the expense of thoroughly alienating the core community. Hardcore gamers have reliably bought games year in and year out. Casual gamers are simply that, ‘casual’. Sooner or later, a different flavor of the month is going to come along, and they will go find other things to do with their time. And if EA thinks we’re going to take them back after a half decade of them spitting on us, they got a real rude awakening coming.


On July 20, 2012 at 7:17 pm

I’m crossing my fingers that this game falls FAR short of the 5 millions sales they are hoping to get. Then I predict we are only two more botched AAA launches away before EA crumbles.


On July 20, 2012 at 8:55 pm

Comfortable is the exact opposite thing you want in a game that is supposed to be scary. They can spin it however they want, but I’ve been down this road before. Broadening the audience means making it more generic. Why is it that EA can’t ever act like they are “proud” of their games and devs by just getting out of the way?


On July 20, 2012 at 11:16 pm

Dead space 1 was the best horror game I played since Siren and Doom 3.
Dead Space 2 got worse by taking out huge boss encounters, fear factor, showing his face all the time and become more of an action game like Resident Evil 5.
Dead Space 3 with coop will destroy the franchise. I guarantee it.

Didnt these people learn what kind of mess they got into with Masseffect 3?


On July 21, 2012 at 12:33 am

There’s a reason why Resident Evil 5 seems to be held in contempt amongst all the other entries in the series (aside from the hilarious racism) and that is that it more or less utterly abandons the horror of the rest of the series. Part of this abandoning of horror comes from the intense co-op focus. Now, I played Resident Evil 5 with a friend and let me tell you that a game that is already lacking in the necessary components of horror, looses what little scares it retains when a couple of twenty something smartasses are joking around while playing it.

I do not forsee the co-op content of Dead Space 3 aiding the horror in anyway.

And also, as a rebuttal to the woman making these statements about preferring to go to horror movies with her husband, I submit this. I have never been scared by a movie, even a really good horror movie, while in a theater with other people, or even a single individual sitting next to me. Horror is individual, and I am more than willing to hazard a guess that Ms. Miele does not actually enjoy horror.


On July 21, 2012 at 3:37 am

Wait did I read that right? They felt the horror part of a Horror genre was a negative thing? My brain cannot seem to comprehend the amount of stupidity in those words.


On July 21, 2012 at 6:27 am

Really EA, more comfortable! It’s suppose to be scary which means you’re not suppose to be comfortable. Having a buddy with you kinda defeats the purpose of getting scared. Next they will say DS3 will be a good point for someone new to the series to get their feet wet. Which means the game will suck as it will get dumbed down.


On July 21, 2012 at 11:12 am

“more comfortable”? it’s a horror-game, if you wanna play something and feel comfy then play something else…jesus


On July 22, 2012 at 11:55 am

lol….. evrey time a new game with new features get announced, ppl are still crying about it… playing co-op in a game is alwase better, when ur with friends, why argue nerdz ? battlefield 4 got announced, ppl cryed again, seriously gamers these days only find ways to argue or some thing, they probly got a mental disease or some thing… and if u want to play solo, well go ahead and don t cry because some other ppl have friends, maybe you dont, too bad live with it. they said the game wont be less scary, so if u play solo its gonna be the same thrill as ds1-ds2 so go cry to ur mom if ur not happy


On July 23, 2012 at 3:06 pm

@max I can’t believe I’m replying to a troll, but here goes. If you really want to make an argument against what you perceive is unfair criticism, then at least make a proper case for it instead of coming across as childish. You completely invalidated everything you said, despite any merit it may have, just because of your tone and the personal attacks.


On July 23, 2012 at 3:44 pm

@ SXO: Very well said.


On July 25, 2012 at 3:49 pm

Actually if the game is good i do not care.


On July 25, 2012 at 3:52 pm

Mass Effect 3 is still a good game despite the fact the series became more action oriented than RPG-oriented.