EA Says People Are Cool with the Online Pass
“There’s been no significant pushback from the user,” said EA CFO Eric Brown at EA’s Deutsche Bank 2010 Technology Conference. “People know bandwidth isn’t free, so the fact that we’re diffusing online costs isn’t seen as unreasonable.”
More: “To the extent people purchase [the Online Pass], it is found revenue in the secondary market that we and other publishers have not traditionally participated in.” He did not, say, however, how much revenue we’re talking about and whether or not it’s enough to make them feel good about the used games market, but that’s cool, I guess. Nobody wanted to know that anyway. (<– not true) But he did say that sales of Madden and NCAA Football were up by eight ad six percent this year, respectively, however.
Now, while I didn’t hear a lot of harping about the Online Pass this year, I absolutely did hear plenty of bitching about having to pay extra in order to run three or more online dynasties, even though I doubt any of the folks doing the bitching were actually going to do that anyway. People just like to bitch.