EA Sports Announces New Licensing Deal


It’s been a good May for reviled mega-publisher Electronic Arts, which sewed up two massive licensing deals last week: On May 7th, Disney turned over the exclusive rights to publish and develop games based on the staggeringly lucrative Star Wars franchise. A day later, EA struck a deal with FIFA, giving the publisher similarly exclusive power to make the beautiful game a video game until 2022.

These two high-profile licensing deals were followed this week by a third, which demonstrates the power and the scope of the Electronic Arts licensing department. The press release follows, below:

REDWOOD CITY, Calif. and KUALA LUMPUR – May 14, 2013 – EA SPORTS™, a division of Electronic Arts Inc. (NASDAQ: EA) and the Badminton World Federation (BWF) have announced a new multi-year exclusive licensing agreement to develop and publish badminton video games. Under the terms of the agreement, EA SPORTS maintains exclusive rights to release BWF-branded action videogames until the deal expires December 31st, 2075.

“Badminton is an exciting sport with a global reach and an expanding fan-base,” said Andrew Wilson, Executive Vice President and Head of EA SPORTS. “Developers at the EA SPORTS campus in Vancouver are preparing a number of new gameplay features, including our SHUTTLECOX EXTREME(TM) technology, which will revolutionize badminton gaming on the current generation of hardware and beyond.”

“We are excited to form this partnership with the industry leader in sports video gaming” said Kang Young-Joong, BWF President. “We were impressed by the way EA Sports kept their fans coming back, year after year. We can’t wait to work with EA to bring the drama, athleticism, and intensity of badminton to gamers worldwide.”

EA SPORTS’ award-winning sports titles feature exclusive licensing partnerships with the NFL, NHL, NBA, AARP, CLC, UFC, and FIFA. Founded in 1991, the EA SPORTS brand drives unprecedented consumer engagement and record-breaking sales. E. A. Sports. It’s in the game!

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3 Comments on EA Sports Announces New Licensing Deal


On May 14, 2013 at 7:01 pm

I cannot wait for a next-gen badminton game. I love the sport, and with the “extreme” technology at EA Sports, compelling gameplay is assured. I hope they implement annual releases with updated rosters, so I can play as my favorite stars in the BWF Championship. Badminton is the pinnacle of racket sports and I am glad that EA seems to understand this as well.


On May 15, 2013 at 3:23 am

No doubt the 2K ga(y)mes fanboys are weeping at yet another several million going to EA. Hopefully it’ll incorporate Origin as well.


On May 15, 2013 at 5:00 am

Ha, licenses Badminton games for the next 62 years. Lost MLB license for at least 8.

That’s gotta be a meme in the making.