EA Sports Doesn’t Want Hardcore Fans to Worry
All the talk out of EA Sports these days is about Freestyle and All-Play and their new casual movement that Peter Moore is spearheading. But the company behind Madden and NBA Live doesn’t want hardcore sports game fans to worry — EA has no intention of leaving them behind.
“Hardcore fans are our base and our biggest fans,” said Reg Hamlett, EA Sports’ senior director of brand marketing. “Their opinions and seal of approval are of extreme importance to us. That said, the All-Play brand is aimed at those consumers who seek to leverage the unique attributes of the Wii and play a sports game that utilizes these unique features.”
A company with the size of EA Sports — especially if they were to absorb 2K Sports if Take-Two is ultimately acquired by Electronic Arts — would certainly have enough resources to cover all of the bases, and then some.
via Wii Fanboy