Posted on May 25, 2008,

EA Sports Doesn’t Want Hardcore Fans to Worry


All the talk out of EA Sports these days is about Freestyle and All-Play and their new casual movement that Peter Moore is spearheading. But the company behind Madden and NBA Live doesn’t want hardcore sports game fans to worry — EA has no intention of leaving them behind.

“Hardcore fans are our base and our biggest fans,” said Reg Hamlett, EA Sports’ senior director of brand marketing. “Their opinions and seal of approval are of extreme importance to us. That said, the All-Play brand is aimed at those consumers who seek to leverage the unique attributes of the Wii and play a sports game that utilizes these unique features.”

A company with the size of EA Sports — especially if they were to absorb 2K Sports if Take-Two is ultimately acquired by Electronic Arts — would certainly have enough resources to cover all of the bases, and then some.

via Wii Fanboy

Join the Conversation   

* required field

By submitting a comment here you grant GameFront a perpetual license to reproduce your words and name/web site in attribution. Inappropriate or irrelevant comments will be removed at an admin's discretion.

7 Comments on EA Sports Doesn’t Want Hardcore Fans to Worry


On May 26, 2008 at 1:42 am

There’s actually a site called Wii Fanboy? Hahaha! Are you ting me? The Wii has fans??


On May 26, 2008 at 3:52 am

I don’t know about fans, but more people own a Wii then either PS3 or Xbox360.


On May 26, 2008 at 11:19 am

true true I have a Wii as well :D its fun from time to time dont have Super Smash bros or Mario kart yet but will get them soon. :D

Used Cisco

On May 26, 2008 at 11:29 am

All-Play is fantastic. I would love to play my nephew in games like Madden or NCAA Basketball, but I’m far too old to have “I33t 5kiIIz” in a game like Madden that takes hours to really get the controls down. With all-play I can sit down with my 12 year old nephew and actually have a fun time gaming together. Finally EA is doing some things right.


On May 26, 2008 at 11:32 am

never really saw the wii as a “hardcore” game system :neutral: but w/e


On May 26, 2008 at 1:39 pm


Was about to say the same. There are hardcore sports fans that play Madden primarily on a Wii?


On May 26, 2008 at 4:01 pm

There’s more to Freeplay and the other casual movements EA Sports is making than just what you see on Wii.