EA Sports Opening Retail Stores

File this under Bizarre News — EA Sports — just EA Sports, not EA in general — is going to be opening its own line of retail stores. That’s what EA Sports brand marketing VP Chris Erb told Forbes:

we just started construction on our first North American EA SPORTS retail store, which will open this fall in the Charlotte, NC, airport. It is the first of what we hope to be at least three new retail stores to open in the next year, and it’s a place people will be able to interact and buy their favorite EA SPORTS games. As we look to expand the overall sports game audience, it’s important for us to create environments for people to get their hands on our products and experience how much interactive sports experiences have evolved over the past few years.

That’s crazy, but OK. I guess I’m not in a position to provide a legit cost/benefit analysis on something like that.

An EA Sports store! What an age we live in.

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