EA Sports to Release Persistent Gamer Profiles
At yesterday’s MI6 game marketing conference in San Francisco, EA Sports president Peter Moore revealed what’s coming soon from EA Sports: persistent gamer profiles.
Moore said that EA hopes to have EA Sports titles in the future become, “connected experiences that recognize users and reward them for playing multiple games.”
This is something that EA has done a little bit of in the past, as many of the 2004 versions of their sports games recognized if you were playing other EA Sports titles and unlocked tidbits if you were. Unlike this past implementation, what Moore’s discussing sounds like it would carry from year to year and game to game. Explaining on, he said,
We recognize [players] — that’s the persistence — and their presence there gets its achievements and carries them from iteration to iteration. It’s no longer ‘buy Madden 11 and then buy Madden 12 and start from scratch,’ it is ‘take everything that you’ve done and migrate it and move it along.
Moore also hinted that this persistence would not be limited to EA Sports, saying, “this is how we envision the future of our industry, and this is how we at EA Sports individualize and personalize this as the future of our brand and ultimately the future of what Electronic Arts as a whole is going to do across all of its titles.”
It certainly sounds cool, but how it’s implemented will decide if it is. For that, we’ll just have to wait and see.