EA Suspends Online Marketing Campaign for SimCity
There’s trouble in SimCity and it’s as if the servers are being trampled by Godzilla—if Godzilla were a million gamers logging on to play the game at the same time. Due to the game’s always-online requirement, EA’s servers have been going up and down, unable to cope with the demand and popularity of the game.
The server problems have left players frustrated, petitioning the publisher to remove the requirement, if only to allow them to play a game they paid for. Others still have demanded refunds, which EA says it is unable to provide.
EA Origin has announced the suspension of its marketing campaigns for SimCity pending the resolution of these problems. It has sent out an e-mail asking partners to cease promotion of the title.
Polygon reports that the e-mail was sent to marketing affiliates of EA Origin’s LinkShare program to request them to “please remove any copy promoting SimCity from your website for the time-being.” The company itself has deactivated all SimCity text links.
“To be clear we are continuing to payout commissions on all SimCity sales that are referred, however we are requesting that you please stop actively promoting the game. We will notify you as soon as the SimCity marketing campaigns have been resumed and our promotional links are once again live in the Linkshare interface. We apologize for any inconveniences that this may cause, and we thank you for your cooperation.”