EA’s Stock & Stumbles At-a-Glance: Riccitiello Years (GRAPHIC)

With Electronic Arts CEO John Riccitiello leaving the company at the end of March, we decided to look back at some of EA’s highs and lows during his six-year tenure. Specifically, we wanted to see how EA’s stock value has changed. Hint: it tanked.

We’ve looked up some important dates for EA and matched them up with specific stock values over time. It should be noted that most stocks in the video game industry did observe a downward trend in this time period; however, we noted that EA’s dropped significantly more than, say, Activision’s.

To compare and contrast, here’s a look at the percentage of change in EA’s stock price over time relative to Activision’s and the defunct THQ:

Comparison source data from Google Finance.

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7 Comments on EA’s Stock & Stumbles At-a-Glance: Riccitiello Years (GRAPHIC)


On March 22, 2013 at 2:50 pm

I really like these sorts of articles. It’s interesting to look back at the ups and downs in retrospect. I remember at point F on the breakdown that I really thought EA was getting smart about being willing to try new things like Mirror’s Edge and Dead Space. Point I and J were even better to me. Even though some studios were being closed, BioWare seemed like it made it through the acquisition relatively undamaged. It’s a shame that everything took a steep downward slide in terms of quality after that.

I really hope that whomever takes over as CEO takes a genuine look at what was released during the last few years and actually acknowledges that a consistent theme has been unhappy fans. It’s not like people haven’t made their complaints known, so it doesn’t make sense to do things like insist on always-on DRM when nobody actually likes it.


On March 22, 2013 at 4:35 pm

Actv. has been doing surprinsingly well despite being a loathed company. This small reprieve from EA now afford us to refocus the internet rage back at them for the rushed “The Walking Dead: Survival Instinct” s**tbomb…


On March 23, 2013 at 6:35 am

The second graph only confirms to me what I already think: EA’s going to end up like THQ, having all of their assets sold off. Anyone up for getting ready for a kickstarter to purchase the rights to the Mass Effect series so we can reboot it and actually deliver on the promises EA/Bioware didn’t.

Jack Nicholson's Ashes

On March 23, 2013 at 7:40 am

Just a quick point – it wasn’t “half the internet” that was angry with Mass Effect 3′s ending. It was in fact an overwhelming majority of those who made their voices heard, and therefore likely to represent a majority of the fanbase, which is still a relatively small percentage of all internet users worldwide. The people who resorted to the ‘entitled’ or ‘creative integrity’ handwaves (or insisted that the ending was fine because it was “sad”) represented a pretty small minority, but the mainstream outlets tried to pretend that they were the majority because they had no legitimate arguments for defending the ending so had to resort to fallacies. It’s the same tired defense the remaining ultra-obedient fanboys continue to use to this day, though fortunately the evidence is readily available to put them in their place on this.

I know GameFront’s trying to be diplomatic about this, but seriously, you know as well as anyone that it was never half and half. It was always those who hated the endings that were in the majority and who had all the valid arguments while the media puppets and their legion of wide-eyed followers (as well as BioWare itself) could not establish even one coherent defense of the ending and instead just lied about the numbers in spite of the swathes of statistical and editorial proof.


On March 23, 2013 at 8:46 am

I would love to see several EA titles being developed by respected studios like Obsidian or even an independent studio. ME, Dragon Age, Command & Conquer etc.


On March 23, 2013 at 1:57 pm

Ouch! Look what The Old Republic and Mass Effect 3 did to the stock value. That’s one big and steady decline. Deservedly so, of course. The Old Republic is just one horrible game, while I don’t think I even need to mention ME3.


On March 24, 2013 at 3:23 pm

Important to note that despite it’s fall from grace EA is still trading higher than ATVI, which I don’t think has ever broken 20 at a stock price. If anything, EA’s bubble burst. Consumers got smarter and sales failed. No publisher goes to the extent that EA does when it comes to pummeling the market with PR prior to a release. Activision, while prolific also doesn’t put out the volume that EA does. ATVI has also had a steady income with WoW subs, just about an entire country who plays their game (Korea and Starcraft), and the COD series. EA literally throws games at a wall until they stick (aka, take income via microtransactions).

Battlefield 3 though is a legit contender in the FPS market. MOH was a disaster whereas black ops a natural success. For the dedicated BF3 gamer, BF3 + premium was the equivalent of MW3 + BO2 (though note that COD has the Elite service as well). Even with poor MOH sales the game still sold *something*. All that said, BF3 isn’t able to save EA from the disasters it’s been putting out. The bad press is obviously starting to pile up. Aside from the Infinity Ward/Treyarch/COD/EA lawsuit nonsense, when else do you hear Activision associated with truly negative press? Gamers are basically being born today hating EA from the minute they get their hands on a controller.

Like seeing articles like this, keep up the good work CJ.