EA’s Survival A “Rare” Feat, Says Gibeau

EA Labels president Frank Gibeau believes the company’s survival has been a rare achievement.

While EA’s stock prices have tumbled since 2008, the company remains very much alive, and Gibeau believes EA is now in a position that will enable it to navigate the fast-changing landscape of the games industry. Gibeau has been with EA throughout the struggles and successes, and speaking with GamesIndustry International, he said:

“It’s a dynamic industry. At one moment social is the hottest thing in the history of man, and the next minute it’s not. One minute console is dead, the next minute console is incredible. There’s no market in Russia, Brazil, China, and now we’re seeing some of the largest markets in the world in the emerging market. The dynamic change that’s happening in the gaming business is incredible, and the fact that EA has been able to navigate through that and grow profits over the last several years and actually change our revenue from being 100 percent packaged goods to where over the last 12 months 40 percent of our business came from online, it’s very rare that you find companies that are positioned in an old model that are able to actually transition to a new model and survive.”

Do you think this is just PR spin in the face of the recent attention Riccitiello’s announced departure has brought?

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7 Comments on EA’s Survival A “Rare” Feat, Says Gibeau


On April 1, 2013 at 5:39 pm

Don’t care if it’s PR or not.I hope they go down in flames.They’ve ripped off and taken advantage of so many people for profits sake.


On April 1, 2013 at 5:47 pm



On April 1, 2013 at 6:12 pm

April fools?

EA hasn’t been able to successful navigate any of those points, if anything they have ignored most of the people advising them about the concerns and ideas springing up from unconventional areas.

Ea seems to only have survived because it has used it’s Behemoth clout in the industry to force others to conform to it’s ideas of how the industry should be run. Though it hasn’t done this successfully considering the rockiness of it’s financial situation.


On April 1, 2013 at 7:08 pm

The greed of EA will one day be their own downfall


On April 1, 2013 at 11:40 pm

It’s EA, so one can safely assume that most things coming from them are PR spin and/or falsehoods.


On April 1, 2013 at 11:41 pm

I generally do not have hatred towards anything. Anger maybe but never hate. EA however brings that vile emotion out of me. How they bloody hack, sever and tarnish the quality of the one industry that makes it possible for every one of us to have so many wonderful, unforgettable experiences!!

Clock Face

On April 2, 2013 at 6:19 am

I think the word ‘rare’ should be replaced with the word ‘destructive’. I hope CleverNoob’s prophecy comes true, they predicted a ten-year lifespan at best for EA based on their seemingly irreversible downward spiral in the stock market and deteriorating reputation. The industry will be better off without them, they can take Activision with them while they’re at it.