EA’s Survival A “Rare” Feat, Says Gibeau
EA Labels president Frank Gibeau believes the company’s survival has been a rare achievement.
While EA’s stock prices have tumbled since 2008, the company remains very much alive, and Gibeau believes EA is now in a position that will enable it to navigate the fast-changing landscape of the games industry. Gibeau has been with EA throughout the struggles and successes, and speaking with GamesIndustry International, he said:
“It’s a dynamic industry. At one moment social is the hottest thing in the history of man, and the next minute it’s not. One minute console is dead, the next minute console is incredible. There’s no market in Russia, Brazil, China, and now we’re seeing some of the largest markets in the world in the emerging market. The dynamic change that’s happening in the gaming business is incredible, and the fact that EA has been able to navigate through that and grow profits over the last several years and actually change our revenue from being 100 percent packaged goods to where over the last 12 months 40 percent of our business came from online, it’s very rare that you find companies that are positioned in an old model that are able to actually transition to a new model and survive.”
Do you think this is just PR spin in the face of the recent attention Riccitiello’s announced departure has brought?