Enemy Territory: Quake Wars to Use In-Game Advertising
In order to off-set some of the maintenance costs associated with an online game, Enemy Territory: Quake Wars, will make use of in-game advertisements. Don’t worry though, dear reader, Neil Postlethwaite, the game’s producer, explains that the ads will not inhibit your gameplay experience:
“The ads aren’t intrusive and you won’t have to interact with them; they’ll just be part of the normal environment. In fact, there are some places it’s quite odd not to have an advertisement – the sides of container trucks, for example. Great care is being taken to ensure that all our ads are appropriate for the game world and we have absolute approval rights in this area. If it’s not appropriate or it’s distracting, it won’t go in.”
The main reason for including these ads is to maintain a high level of quality without passing the costs on to players. I’ve also already heard from people who got in on the closed beta that the ads actually are put in spots that make sense, even for a world set 50 years in the future.