Enemy Territory: Quake Wars to Use In-Game Advertising


In order to off-set some of the maintenance costs associated with an online game, Enemy Territory: Quake Wars, will make use of in-game advertisements. Don’t worry though, dear reader, Neil Postlethwaite, the game’s producer, explains that the ads will not inhibit your gameplay experience:

“The ads aren’t intrusive and you won’t have to interact with them; they’ll just be part of the normal environment. In fact, there are some places it’s quite odd not to have an advertisement – the sides of container trucks, for example. Great care is being taken to ensure that all our ads are appropriate for the game world and we have absolute approval rights in this area. If it’s not appropriate or it’s distracting, it won’t go in.”

The main reason for including these ads is to maintain a high level of quality without passing the costs on to players. I’ve also already heard from people who got in on the closed beta that the ads actually are put in spots that make sense, even for a world set 50 years in the future.

Join the Conversation   

* required field

By submitting a comment here you grant GameFront a perpetual license to reproduce your words and name/web site in attribution. Inappropriate or irrelevant comments will be removed at an admin's discretion.

1 Comment on Enemy Territory: Quake Wars to Use In-Game Advertising


On June 20, 2007 at 4:39 pm

This is something that many people erked about in Battlefield 2142, but again they are in places that make sense and are rarely changed. Such thing is not an issue and, at the least, adds to the immersion factor. Like a two-sided sword that’s actually good.