Epic Thinks People Will Pay $45.00 To Have Access To Purple Guns In Gears of War
So, Epic just released this big Xbox 360 exclusive called Gear of War 3. Coinciding with today’s launch, they’ve also released a Gears of War 3 DLC pack that manages to be both pointless and insulting all at once. The “Weapon Skin Collection – Launch Collection” allows you access to every single weapon skin available for loadout when you play GoW3 multiplayer. Neat! You can have a purple gun. Or a golden gun! Sure, it would be nice if they’d made it available with the game, but surely it’s not that big of a deal. Probably 100 microsoft points max, right?
For those of you who don’t know the current conversion rate between Microsoft Points and real money, Epic wants you to pay $45.00 for the ability to blast Locusts with a pink gun. After you already paid 60 bucks for the game itself. I’m going to come right out and say it: if you purchase this DLC, you are an idiot.
When it comes to successfully selling DLC to credulous buyers, you need to offer up a plausible reason why you’re not, in fact, ripping them off by charging them extra for content you damn well could have included in the main game. Maybe you’re “bridging the gap” between sequels. Maybe you’re simply using the game’s universe to tell another interesting story. The important thing is that you need to at least preserve the illusion that the game you sold on release day, the one you certified gold, was indeed the actual, really final product you intended.
What you must not do is reveal to all the world that you consider your customers to be suckers who will literally lap up anything you offer. Which is exactly what Epic has done here. DLC that neither expands the game nor improves player experience is bad enough, but actually charging an outrageous sum like this for it just insulting. I beg the Internet not to fall for it. The only way Epic will learn their lesson is if this DLC crashes and burns. That goes double if they have the nerve to include it in the GOTY edition.
GameFronters, I know you are all exceptional people and would never fall for this nonsense. But if you know anyone who isn’t as wise as you, please make sure not to warn them about the sweet deal to smuggle money out of Nigeria I am about to send to them, OK?