Epic Thinks People Will Pay $45.00 To Have Access To Purple Guns In Gears of War

So, Epic just released this big Xbox 360 exclusive called Gear of War 3. Coinciding with today’s launch, they’ve also released a Gears of War 3 DLC pack that manages to be both pointless and insulting all at once. The “Weapon Skin Collection – Launch Collection” allows you access to every single weapon skin available for loadout when you play GoW3 multiplayer. Neat! You can have a purple gun. Or a golden gun! Sure, it would be nice if they’d made it available with the game, but surely it’s not that big of a deal. Probably 100 microsoft points max, right?

For those of you who don’t know the current conversion rate between Microsoft Points and real money, Epic wants you to pay $45.00 for the ability to blast Locusts with a pink gun. After you already paid 60 bucks for the game itself. I’m going to come right out and say it: if you purchase this DLC, you are an idiot.

When it comes to successfully selling DLC to credulous buyers, you need to offer up a plausible reason why you’re not, in fact, ripping them off by charging them extra for content you damn well could have included in the main game. Maybe you’re “bridging the gap” between sequels. Maybe you’re simply using the game’s universe to tell another interesting story. The important thing is that you need to at least preserve the illusion that the game you sold on release day, the one you certified gold, was indeed the actual, really final product you intended.

What you must not do is reveal to all the world that you consider your customers to be suckers who will literally lap up anything you offer. Which is exactly what Epic has done here. DLC that neither expands the game nor improves player experience is bad enough, but actually charging an outrageous sum like this for it just insulting. I beg the Internet not to fall for it. The only way Epic will learn their lesson is if this DLC crashes and burns. That goes double if they have the nerve to include it in the GOTY edition.

GameFronters, I know you are all exceptional people and would never fall for this nonsense. But if you know anyone who isn’t as wise as you, please make sure not to warn them about the sweet deal to smuggle money out of Nigeria I am about to send to them, OK?

Join the Conversation   

* required field

By submitting a comment here you grant GameFront a perpetual license to reproduce your words and name/web site in attribution. Inappropriate or irrelevant comments will be removed at an admin's discretion.

22 Comments on Epic Thinks People Will Pay $45.00 To Have Access To Purple Guns In Gears of War


On September 20, 2011 at 5:59 pm

I don’t even own an Xbox 360 and all that comes to my mind is ROTFL what the F, this is a joke right????


That Guy

On September 20, 2011 at 6:01 pm

Epic Fail


Somebody had to say it.

Although on a more serious note, I am saddened by the blatant abuse of the DLC system displayed by Epic. DLC has always been questionable and as the next, next generation of games start to arrive I believe we will only see more of this bull.

lastly, great post Ross. I wish more gaming sites would express such common sense as Game Front. Sometimes it feels like you guys are the only ones left not swept up in the hedonistic orgy of industry insiders and backroom deals.

Thanks for keepin’ them honest! (Or at least trying)


On September 20, 2011 at 6:36 pm

Omfg, I will never play gears of war 3 now, anyone that buys this is a fool, Epic customer fail!

Phil Hornshaw

On September 20, 2011 at 6:57 pm


Why would the option to purchase something dumb make you not play the game anymore? It’s the same as Team Fortress 2 hats.

Ross Lincoln

On September 20, 2011 at 7:04 pm

I’m with Phil. The lesson they need to learn isn’t “don’t make a game”, it’s “don’t serve shi* sandwiches and call it caviar.”


On September 20, 2011 at 7:53 pm

they will because people are stupid. must we link back to the article about horrible GOW tattoos???


On September 20, 2011 at 8:51 pm

I wont buy it because they can shove their 45 dollar day one DLC up their a** any developer who tries a rip off this bad doesn’t even deserve my money, its not like they are an indie developer that needs the money, its Epic, they are comparable to a younger bungie, they should be rewarding their loyal customers for all their success

Jonah Falcon

On September 20, 2011 at 9:30 pm

Surprised you didn’t notice that the file is under 180kb. Yep, those guns are on disc already.

Ross Lincoln

On September 20, 2011 at 9:33 pm

Good eye, Jonah. I was so busy making fun I failed to note that.

Phil Owen

On September 20, 2011 at 10:09 pm

Yas brings up a good point. There are a lot of people with Gears of War tattoos. That’s how strongly a lot of bros feel about this franchise. To those dumbasses, $45 is totally worth this.

JosephPS3 Dead State

On September 20, 2011 at 10:34 pm

what’s gears of war?


On September 21, 2011 at 2:51 am

@Jonah Ofcourse they are, you can unlock the skins yourself for free (only costs time). This DLC only unlocks them without putting in efford.

There are probably some idiots who will buy this.


On September 21, 2011 at 3:19 am

@Gilian – They are not unlockable.


On September 21, 2011 at 6:45 am

@Epic – suck it


On September 21, 2011 at 7:35 am

Alright, seriously guys? This is basically the same as Avatar items. Yes they cost a lot for what they are, but the awesome thing is that you don’t have to buy them. It’s a blatant money grab, but only if you take it. I personally just grabbed the Season Pass DLC because it saves me 33% on game content I’d get anyway. Have you played the game itself? Cause if not you’re missing a fun game that has innovation across the board.

Lighten up a little people.


On September 21, 2011 at 8:08 am

My question is, if weapon skins are 45 bucks, how much are the maps going to cost?


On September 21, 2011 at 8:40 am


It looks to be the standard $10/$15. The season pass is $29.99 and gets you 4 DLC. So that is right on target with your standard DLC pricing for maps etc.


On September 21, 2011 at 10:40 pm

@ Seriously – ur a tool

My whole point is that its DAY ONE DLC, they could have easily put those skins into the game as something unlockable, but no, they would rather make some cool you have to pay another $45 on top of the $60 dollar game, so go on snd support Epic, maybe the next game they make will have day one dlc missions or map packs, and I’m sure u will eat it up


On September 22, 2011 at 7:34 am


No I wouldn’t “eat it up”. That was my whole point. If everyone goes out and purchases the gun skin DLC pack, then Epic will continue on with that trend. If, instead, it has a low ROI, then hopefully this trend will end there. We don’t even know if that was purely Epic’s move, or if they were talked into by their publisher, Microsoft Studios. So again I say: Lighten up a little people.

Yours Truly,

Seriously the Tool

Ogre The Great

On September 22, 2011 at 7:37 am

I agree, vote with your wallet genius not on some random anonymous website. Rage much?

Aiden A.

On September 24, 2011 at 6:45 pm

Seriously?! lol I can’t help being curious on how many people will actually pay for that….


On October 29, 2011 at 10:09 pm

Bosh probably sells well enough anyway. Build a franchise that some people will identify with to ridiculous degrees. Starve them a little so that after a while, they will literally suck up anything you stick that label on. They won’t even care anymore if they get anything useful in return, they’re just looking for the next possibility to throw money at the publishers, to buy *anything* at all so they can claim to own everything and show others how they’re number 1 fans. All helped by some kids with too fat an allowance, and a nice system of trying to disconnect prices from money using nicely abstract numbers. And the “secret” underlying it all? Such a DLC probably costs about $100 to make, and with delivery costs equalling zero and a few percent going to Microsoft, they turn a profit if they manage to sell 3-5 copies.