ESA: E3 Totally Isn’t Irrelevant

The Electronic Software Associations’ industry affairs SVP Rich Taylor has some strong words for critics of this year’s E3 who claim the event has become pointless. “I disagree with broad declarations that a show which hasn’t occurred yet is irrelevant,” he told MCV. “Folks haven’t even seen what’s going to take place. The fact that Zynga and GREE are going to be there is reflective of a show that is very much relevant. These firms are talking specifically about mobile and social.”

At issue is that the convention continues to feature mainly boxed games, something many observers argue is irrelevant with the increasing prominence of downloads. Taylor is defiant, insisting that E3 remains in its central position. “What happens in LA will be heard around the globe and echo around for the months to follow. If E3 was losing relevancy we’d be having a fire sale on exhibit space, but it is the opposite, we are packed to the gills. I think it’s going to be one of the strongest shows we’ve had in a long time.”

Game Front will find out first hand when we converge on E3 2012 en masse for an exhaustive week of coverage. While we wait, what do you think, readers? Sound off in comments.

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2 Comments on ESA: E3 Totally Isn’t Irrelevant


On May 25, 2012 at 7:20 pm

Totally agree… irrelevant… not any important meme generators since that infamous 2006 Sony’s conference.


On May 28, 2012 at 8:19 am

What I hate about E3 (aside from no public access) is that the show has basically become about the big 3′s conferences. I remember a time when some of the biggest announcements occurred at the developers’ booths themselves. The expo didn’t feel as scripted back then, and each gaming site would often make discoveries at different times as they wandered the floor. Now we have to sit through these terrible speeches, awful jokes and demos, and lots and lots and lots of droning about their performance in the last year and emerging markets and…… ugh…………. And every gaming site is basically a carbon copy of each other as they’re writing about the same reveals at the same time, with the same generic information. Back when the floor was the heart and soul of the expo, each site could focus on whatever they wanted to, and dig for that extra bit of info because marketing teams didn’t have the dev’s neck in a stranglehold.