ESA Releases Annual Study Of Gaming Demographics

The Entertainment Software Association conducts an annual study taking the pulse (and, presumably, stealing the blood) of the gaming community, in order to get a clearer understanding of demographic trends that could affect the industry overall. The upshot of this annual study, for us anyway, is that the results provide plenty of things to chew over and argue about. The 2012 study was released earlier today, and while the results aren’t vastly different from 2011, they paint a picture of a community that continues to change, even if some of us keep pretending otherwise.

Two bits of data stand out for us: In 2012, the average gamer is approximately 30 years old. That’s a slightly steep drop from 2011, when the average gamer was a ripened 37. And in 2012, approximately 47% of gamers are women. That’s a pretty big leap from 2011 when the average was 42%. This may indicate more women are playing, but it may also indicate that more women are being studied. Either way, the days in which we can pretend gaming is a dude thing are long over.

The full study can be reviewed here. Game Front will have a fuller analysis in the coming days.

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1 Comment on ESA Releases Annual Study Of Gaming Demographics


On August 15, 2012 at 2:46 pm

One thing I noticed within my circle of friends is that our girlfriends who never touched games in their lives were suddenly open to playing some more “hardcore” games all because they were introduced to the idea of videogames through iOS/Android mini games. It opened their minds to the concept of using videogames as entertainment. Whereas previous they viewed videogames akin to comic books-childish and waste of time and not for them.

First iOS/Android games–>Nintendo Wii–>PS3/XBOX–>PC.