ESA Releases “Essential Facts” About the Industry
Every year around E3 time, the Entertainment Software Association releases a statistic-filled pamphlet they call “Essential Facts about the Computer and Video Game Industry.” As usual, it’s a wealth of interesting info about the industry and the numbers surrounding it.
Here are some highlights:
- 72% of American households play computer or video games
- Average age of a gamer is 37, and only 18% of gamers are under the age of 18.
- 29% of gamers are over the age of 50, with 53% aged 18-49
- The gender gap is narrowing: 58% of gamers are male, 42% female
- 19% of gamers pay to play online games
- 55% play games on a phone or handheld device
- The average number of years adult gamers have been playing games is 12
- 91% of the time parents are present when games are purchased or rented.
- 98% of parents are confident in ESRB ratings
- Units sold in 2010 by game rating: 44% Everyone, 24% Mature, 19.5% Teen, 12.3% Everyone 10+
- 24% of game sales in 2010 were digital delivery, 76% physical media
There are some really interesting numbers here, and it’s kind of neat to get a snapshot of where the industry is right now. Most interesting is that the percentage of the market that is digital delivery grew by 4% year over year from 2009 to 2010. That’s significant, but I don’t think it means that physical media is going away.
Regardless of how you interpret the numbers, they’re all there for you to see in the ESA’s yearly PDF.